Chief Specialist - Strategic Creative Communication (UAE National)

Job Description

• Prepare the DG/Chairman media plan and publishing framework; supervise statements/press releases, capture feedback from concerned authorities.
• Prepare and review DG/Chairman presentations for conferences and exhibitions to ensure accuracy, clarity, and message consistency.
• Direct daily media monitoring (including social media) related to the DG/Chairman and brief the DG on significant developments.
• Supervise media requirements planning for DG/Chairman visits and major openings to ensure readiness and quality.
• Prepare media profiling plans for the DG/Chairman across channels and platforms, setting positioning themes and success criteria.
• Provide strategic advice on media best practices and engage with the media regarding the affairs of His Excellency the Director General and Chairman of the Board of Directors.
• Propose strategic media coverage to enhance the media profile of His Excellency the Director General and Chairman of the Board of Directors.
• Review press releases and suggest media messages to His Excellency the Director General and Chairman of the Board of Directors to strengthen the corporate reputation of the Roads and Transport Authority.
• Collaborate effectively with relevant organizational units to prepare media coverage of major events and activities involving the Director General and Chairman of the Board of Directors.
• Prepare impactful content for talking points, speeches, and visual presentations delivered by the Director General and Chairman of the Board of Directors.
• Coordinate with relevant authorities to draft and prepare responses for approved interviews with the Director General and Chairman of the Board of Directors.

• Provide administrative correspondence and directive- follow- support: manage messaging system correspondence, coordinate closureof DG/Chairman recommendations, and execute delegated tasks.
• Govern media profiling plan execution for the DG/Chairman across priority channels and platforms; ensure editorial and approval compliance.
• Prepare effective media narrative content for the DG/Chairman and align it with policy, reputation, and stakeholder objectives.

• Govern departmental processes for strategic communications (develop/update processes, policies, risk register, and supporting systems).
• Execute and manage DG/Chairman digital media channels with standardized work kflows, approvals, and analytics reviews.
• Develop content for digital media publishing plans, maintain review and version control routines, and create content for strategic events and Chairman's presentations.

• Bachelor's degree in communications/journalism/ business administration
• 9+ years in case of master's degree (11+ years in case of bachelor's degree)

• Administrative Circular & Instruction Tracking
• Executive Communication & Correspondence
• Internal Coordination & Sector Alignment
• Policy Implementation & Compliance Management
• Presentation Design & Executive Reporting
• Stakeholder Engagement & Protocol Management
• Technical Reporting