Marketing And Events Director

Job Description

Duties & Responsibilities:

Strategic Marketing Planning:

• Develop and implement comprehensive marketing strategies that align with the company's business objectives and enhance brand recognition across all sectors.
• Analyze market trends and competitor activities to identify opportunities for differentiation and growth.

Brand Management:

• Oversee the development and consistent application of brand guidelines to ensure a cohesive brand identity.
• Manage public relations efforts to maintain a positive brand image and increase media presence.

Event Planning and Execution:

• Lead the planning, coordination, and execution of corporate events, product launches, and promotional activities that effectively communicate our brand message and engage target audiences.
• Ensure events are executed flawlessly, reflecting the company's standards of excellence.

Digital Marketing and Social Media:

• Develop and manage digital marketing campaigns, including social media strategies, to increase online engagement and drive traffic to our platforms.
• Utilize data analytics to measure the effectiveness of digital campaigns and adjust strategies accordingly.

Budget Management:

• Prepare and manage the marketing budget, ensuring cost-effective allocation of resources and adherence to financial targets.
• Negotiate contracts with vendors and service providers to optimize expenditures.

Team Leadership:

• Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
• Provide guidance and support to ensure the team's continuous development and high performance.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• Minimum of 8 years of experience in marketing and event management, with at least 3 years in a leadership role.
• Proven experience in developing and executing successful marketing strategies and large-scale events.
• Strong understanding of digital marketing, social media platforms, and current industry trends.
• Excellent leadership, communication, and interpersonal skills.
• Ability to manage multiple projects simultaneously and work effectively under pressure.
• Experience in the Real Estate, Sports & Entertainment, or Food & Beverage sectors is a plus.