Digital Marketing Specialist

Job Description

JOB PURPOSE

Organize and implement digital marketing campaigns to develop communication with target audience on relevant messages to ensure the highest response rate and engagement.

• Planning & Budget: Assist to develop digital marketing plan in coordination with the line manager and ensure alignment with departments annual budget and plans.
• Customer Communication: Develop new mechanisms, update & enhance Customer Relationship Management processes in alignment to marketing strategies to target the relevant segment.
• Events and Campaigns: Develop & implement new and relevant digital marketing mechanisms through liaising with business units to achieve their relevant targets, oversee and manage copywriting English & Arabic to online E-shots, e-newsletters, and direct mailers.
• Graphic Design and creative collateral: create visuals, photos, videos, and interactive layouts for social media, campaigns, newsletters, e-mail shots, and corporate reports and presentations.
• Loyalty Programs: Acquire new partners and offer mechanisms to enhance retention & acquisition rate of members. Expand the network of partners for benefits program to ensure the program remains appealing to the customer and increases brand loyalty.
• Reports: Prepare monthly performance reports for detailing campaign performance, highlights potential issues, opportunities and make recommendations.

• Digital Marketing Specialist will work closely with Head of Marketing and execute the digital marketing strategy roadmap for AFG Group.

• Bachelors degree in marketing.

• 4 years of minimum experience in Marketing; out of which 2 years should be in digital marketing campaigns e.g. email, mail, SMS, telemarketing, videography and photography.
• Experience in copywriting & CRM agencies is preferred.

• Communicate with Impact
• Demonstrate Teamwork
• Take Analytical Action
• Deliver Results
• Develop Oneself
• Show Adaptability
• Win with Customers