Marketing Manager

Job Description

Business Unit: Education (K-12 / Premium School Segment)

Role Overview

We are looking for a strategic and hands-on Marketing Manager who can drive end-to-end marketing — from brand building to lead generation and conversion.

This role goes beyond campaign execution. The ideal candidate will have a strong understanding of:

• Customer acquisition funnels
• Lead management and conversion
• Digital ecosystem (CRM, website, automation)
• Integrated marketing across channels

You will work closely with internal teams including Admissions, Operations, and external partners to ensure marketing efforts translate into measurable business outcomes.

1. Marketing Strategy & Campaign Execution

• Plan and execute integrated marketing campaigns to drive awareness, enquiries, and conversions
• Develop clear positioning and messaging aligned with a premium brand
• Manage multi-channel campaigns across digital, social, content, and offline platforms
• Continuously optimise campaigns based on performance and insights

1. Lead Generation & Funnel Optimisation

• Own the end-to-end customer acquisition funnel from awareness to conversion
• Identify drop-off points and implement strategies to improve conversion at each stage
• Work closely with Admissions to improve lead quality and conversion outcomes
• Align marketing initiatives with business targets and enrolment goals

1. Digital Ecosystem & CRM

• Oversee lead management processes including capture, tracking, and nurturing
• Work with CRM and automation tools to streamline workflows and improve efficiency
• Ensure seamless integration between website, CRM, communication channels, and sales processes
• Improve website performance and conversion through UX and content optimisation

1. Content, Social & Brand Management

• Drive content strategy across digital platforms including social media, website, and campaigns
• Ensure consistent brand messaging across all touchpoints
• Oversee content creation including copy, design, and video (internal or external)
• Manage community engagement and online reputation

1. Performance Marketing & Analytics

• Manage paid media across platforms such as Google and Meta
• Track and analyse campaign performance and optimise for ROI
• Develop dashboards and reports to monitor funnel performance and campaign effectiveness
• Use insights to inform decision-making and improve future campaigns

1. Partnerships & Community Engagement

• Identify and manage partnerships that support brand awareness and lead generation
• Plan and execute events, activations, and community initiatives
• Build relationships with external stakeholders, agencies, and vendors

1. Team & Stakeholder Management

• Work closely with cross-functional teams including Admissions, IT, and Operations
• Manage internal teams and external agencies to deliver campaigns effectively
• Ensure alignment between marketing, sales, and business objectives

• 8–10 years of experience in marketing, preferably across digital and integrated marketing
• Strong understanding of customer acquisition funnels and conversion strategies
• Experience working with CRM systems and marketing automation tools
• Hands-on experience in campaign planning, execution, and optimisation
• Strong analytical mindset with the ability to interpret data and drive decisions
• Experience managing content, social media, and paid campaigns
• Ability to manage multiple projects in a fast-paced environment
• Strong communication and stakeholder management skills

• Someone who can think beyond campaigns and focus on business impact
• A marketer who understands both brand and performance
• Comfortable working across strategy and execution
• Curious, proactive, and driven to improve systems and outcomes

How to Apply: Interested candidates can apply on our website http://fortes.co/Careers