Social Media Marketing Manager

Job Description

Company Description

Our passion for delivering outstanding events is evident in their commitment to excellence.

We are looking for an experienced and creative Social Media Marketing Manager with a strong background in the Food & Beverage industry to develop and lead strategic social media initiatives. This role requires a digital-first thinker who understands how to build brand awareness, engage target audiences, and drive conversions through compelling content and data-driven strategies across multiple platforms.

Key Responsibilities:

• Develop and implement a comprehensive social media strategy aligned with overall brand and marketing goals.
• Plan and manage content calendars for platforms including Instagram, Facebook, TikTok, and YouTube.
• Collaborate with internal teams (brand, design, product, PR) and external agencies to create engaging and visually compelling content tailored to food & beverage audiences.
• Leverage data and analytics to optimize content performance and drive continuous improvement.
• Monitor social media trends, tools, technologies, and platform updates to keep the brand at the forefront of innovation.
• Engage with followers, respond to comments/messages, and manage community relationships to build brand loyalty.
• Execute paid social campaigns and work with digital teams to track ROI and conversion rates.
• Oversee influencer marketing efforts and brand partnerships within the food & beverage space.
• Track and report KPIs including engagement, reach, growth, and conversions; present findings to leadership with strategic recommendations.

Qualifications:

• 35 years of hands-on social media marketing experience, ideally in the Food & Beverage industry.
• Proven ability to develop and execute strategic social media plans.
• Strong understanding of platform-specific best practices and audience behaviors.
• Experience with social media management tools (e.g., Sprout Social, Hootsuite, Later) and analytics platforms (Meta Insights, Google Analytics).
• Aesthetic eye and ability to collaborate with design teams for high-quality content.
• Excellent written and verbal communication skills.
• Passion for food, trends, and consumer culture.

Preferred Experience:

• Experience launching food/beverage products or campaigns on social media.
• Working knowledge of influencer contracts and UGC partnerships.
• Experience in managing social during crises or brand reputation issues.