Communications and Content Executive

Job Description

Purpose

We are seeking a creative and driven Communications and Content Executive to join our Marketing team. You will play a key role in creating, improving, and maintaining content to achieve student recruitment and brand visibility goals.

This role requires a journalistic approach, researching, sourcing, writing, and editing compelling content that tells our story across multiple communication channels. You will also be a liaison for media-related matters, working closely with our PR agency to ensure Middlesex University Dubai is prominently showcased in the press, online, and beyond.

• Develop and implement a content strategy aligned with short-term and longterm recruitment objectives.
• Collaborate with the Marketing and Design teams to plan and deliver content across all communication channels.
• Source, create, and publish engaging, relevant, and thought-provoking content.
• Edit, proofread, and enhance content to ensure consistency, accuracy, and highquality messaging.
• Provide content support for internal and external stakeholders.
• Work closely with the Senior Marketing and Operations Manager and Assistant Managers to execute campaigns.
• Develop and maintain an editorial calendar, proactively source stories and content across the University.
• Manage the relationship with the PR agency to maximize media coverage and brand visibility.
• Maintain and update the corporate portfolio of Middlesex University Dubai (statistics, achievements, accreditations, partnerships, etc.).
• Create content writing guidelines and tools for use across the University (print, digital, and media).
• Partner with the Webmaster to optimize content for SEO and improve website performance.
• Research and generate new ideas to engage target audiences and remain ahead of marketing trends.
• Ensure compliance with copyright, data protection, and brand standards.

Requirements

• Proven work experience in Content and Communications.
• Excellent command of spoken and written English.
• A motivated self-starter with strong collaboration skills and exceptional attention to detail.
• Knowledge of SEO and web traffic analytics.
• Strong organisational and time-management skills.
• An impressive portfolio of written work, including feature articles.
• Demonstrated experience managing relationships with senior stakeholders and external partners.
• Proven ability to develop and execute marketing campaigns.
• Honours degree (or equivalent) in a relevant field.
• Minimum two years recent experience in communications, content, or marketing roles.