[ref. s41875204] Senior Marketing Executive - Aldar Education

Job Description

Job Description

The Senior Marketing Executive will play a key role in developing and executing marketing campaigns to drive brand awareness, lead generation, and customer engagement. The role requires a strategic thinker with hands-on experience in digital and traditional marketing channels, strong project management skills, and the ability to analyze campaign performance for continuous improvement.

Responsibilities

Main duties:

• Develop and execute marketing strategies to support business objectives.
• Manage multi-channel marketing campaigns, including digital, social media, print, and events.
• Conduct market research and analyze customer insights to refine marketing initiatives.
• Collaborate with internal teams and external stakeholders to ensure brand consistency.
• Track, analyze, and report on marketing performance and campaign ROI.
• Assist in budget planning and resource allocation for marketing activities.
• Support school-specific marketing strategies to drive student enrolments.
• Work closely with school leadership teams to promote key programs and initiatives.
• Develop localized content and campaigns tailored to individual school needs.
• Coordinate open house events, school tours, and promotional activities.
• Strengthen parent and community engagement through targeted marketing strategies.
• Align school marketing efforts with overall Aldar Education brand strategy.

• Develop and implement integrated marketing campaigns across digital, social media, email, events, and traditional advertising channels.
• Collaborate with internal teams and external agencies to ensure timely execution of campaigns.
• Monitor and report on marketing campaign effectiveness, making data-driven recommendations for optimization.

• Manage digital advertising campaigns, including PPC, SEO, and social media marketing.
• Oversee content creation for social media, blogs, and email marketing campaigns to enhance audience engagement.
• Analyze digital marketing performance using Google Analytics and other tools to track ROI and optimize strategies.

• Ensure brand consistency across all marketing materials and communication channels.
• Develop compelling content for marketing collaterals and website
• Work closely with the design team to produce creative assets that align with brand guidelines.
• Event Management
• Plan and execute events, sponsorships, and activations to drive brand visibility.

• Bachelor's degree in communications, journalism, public relations or relevant field.
• A minimum of 3 years of experience in a similar role in the region
• Marketing experience is required
• Experience in the Education sector is preferred
• Proven experience creating targeted content is advantageous.
• Strong knowledge of digital marketing is preferred.
• Outstanding written and verbal communication skills in both English and Arabic.
• Must be able to multitask and work well under pressure.
• Excellent organizational and leadership abilities.
• Proven success designing and executing marketing strategies and campaigns
• Up to date on industry trends and able to stay ahead of the curve
• Excellent organizational and project management skills and ability to meet deadlines
• Must be able to think analytically and strategically
• Capable of working well as part of a team as well as independently
• Great multitasker and capable of simultaneously managing multiple projects with different deadlines

Aldar Education is committed to safeguarding and promoting the welfare of children and young people and expects all staff to share this commitment. Offers of appointment are subject to satisfactory references and police clearance.