Director - Public Relations & Communications

Job Description

The Director of PR & Communications leads the development and execution of our brand's public relations and communication strategies, ensuring the brand's image aligns with the ultra-luxury real estate market in Dubai. This role is essential in driving media relations, press campaigns, and strategic partnerships to elevate our brand's visibility and reputation in high-end markets.

Key responsibilities:

• Develop and implement an integrated PR and communications strategy that strengthens our brand's positioning as a pioneer in ultra-luxury real estate.
• Oversee and ensure consistency in brand messaging, media engagement, and digital communications across all platforms.
• Act as a brand custodian, ensuring alignment with our brand's vision, values, and business objectives.
• Oversee the development and execution of high-impact PR campaigns, securing top-tier media placements in global luxury, business, and real estate publications.
• Maintain strong relationships with media outlets, journalists, influencers, and high-net-worth stakeholders to enhance positive brand coverage.
• Manage crisis communications, ensuring effective response strategies that protect the brand's reputation.
• Monitor media sentiment, track PR performance, and report insights to senior leadership.
• Lead the brand management strategy, ensuring the development of compelling campaigns that reinforce our brand's luxury status.
• Oversee advertising, digital marketing, partnerships, events, and experiential activations to drive brand equity.
• Work closely with marketing, sales, and development teams to align communications strategies with commercial goals.
• Direct the social media strategy, ensuring our brand's online presence reflects its ultra-luxury positioning.
• Drive digital storytelling, influencer partnerships, and engagement initiatives that resonate with high-net-worth audiences.
• Oversee paid and organic social campaigns, ensuring ROI-driven execution and brand consistency.
• Lead and mentor a high-performing team, including the PR Manager, Brand Manager, Social Media Manager, and PR & Communications Executives.
• Oversee departmental budgets, ensuring efficient allocation of resources for maximum brand impact.
• Foster a culture of innovation, excellence, and collaboration within the communications team.

Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 10-15 Years of experience in PR & Comms, minimum 5 Years of working as a team leader in the Real Estate Market
• Strong Communication Skills, Media Relations Expertise, Crisis Management, Strategic Thinking, Event Management, Strong knowledge in Brand Alignment, Negotiation Skills, and Project Management.
• This position requires occasional travel outside the UAE