Digital Marketing / Performance Marketing Specialist - Emirati Talent - Dubai

Job Description

• Executes digital marketing campaigns on time and within budget.
• Ensures consistent brand messaging across all digital touchpoints.
• Analyzes campaign performance to identify what's working and what's not.
• Applies data-driven insights to optimize future campaigns.
• Coordinates with external vendors/partners to achieve marketing goals.

• Manages daily operations of social media platforms (posting, monitoring, engagement).
• Creates engaging and shareable content aligned with brand voice.
• Tracks metrics like follower growth, engagement rate, and post performance.
• Responds to comments and messages to build an active online community.
• Collaborates with the marketing team to ensure unified messaging.

• Develops original written, visual, and audio content for campaigns.
• Maintains consistency in tone, branding, and messaging across formats.
• Collaborates with content teams (writers, designers, videographers) to execute ideas.
• Produces SEO-friendly content to boost organic traffic and visibility.
• Upholds high standards of content quality and relevance.

• Conducts market and competitor research to inform campaign strategies.
• Monitors digital trends, tools, and audience behavior shifts.
• Identifies and recommends new platforms or technologies to enhance campaigns.
• Helps develop fresh ideas for reaching and engaging target audiences.
• Partners with internal stakeholders to roll out new digital initiatives.

• Defines clear KPIs for all digital campaigns.
• Monitors, analyzes, and reports on performance data regularly.
• Assesses campaign ROI and recommends improvements.
• Uses dashboards and reports to present insights to stakeholders.
• Makes informed, data-backed decisions to refine strategies.

• Bachelor's degree or equivalent
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO and SEM Strong written, verbal and collaboration skills