Online Merchandiser | Retail | Fashion Digital

Overview of the role

This role sits within Al-Futtaim's Fashion Division e-commerce team and reports directly to the Head of E-commerce. The Online Merchandiser is responsible for the end-to-end digital trading performance of a portfolio of fashion brands across their dedicated Shopify platforms, operating initially in the UAE with scope to expand into additional GCC markets.

The portfolio spans brands with distinct commercial profiles, ranging from value-led family fashion to premium. The role requires the ability to apply different trading logic, content standards, and promotional strategies across each brand, managing them as separate, independent businesses while maintaining coherent reporting and operational standards across the portfolio.

The role holder will split their time equally across three pillars: catalogue management and online merchandising, content and promotional execution, and trading performance and analytics. A fourth ongoing responsibility is collaboration with brand teams and stakeholder communication.

What you will do

• Own end-to-end product setup across assigned brand Shopify platforms, ensuring accuracy of product data, imagery, pricing, and categorisation across all active listings
• Manage category page structure and on-site search merchandising, applying brand-appropriate commercial logic to surface the right products to the right customer at the right time
• Execute regular catalogue audits to validate that all live products meet brand presentation standards and that inventory positions are accurately reflected
• Monitor stock levels and flag replenishment needs, working with the merchandising team on initial allocations and core replenishment planning
• Coordinate product go-live timelines, including pre-sale launches and new season drops, in line with each brand's commercial calendar
• Apply distinct content standards per brand, understanding the difference in tone, presentation, and customer expectation across the portfolio

• Publish and manage all digital collateral across assigned brand platforms, including homepage banners, landing pages, campaign content, and seasonal storytelling
• Propose, build, and execute promotional campaigns including GWP mechanics, spend-and-save offers, and seasonal events, in alignment with each brand's commercial calendar
• Report on promotion performance and campaign effectiveness post-execution, feeding insights back into future planning
• Ensure all content is published on time, on-brand, and reviewed for accuracy before going live, maintaining a consistent quality bar across all brand environments
• Request and brief creative collateral from the design team, managing timelines and asset delivery to meet trading deadlines
• Support the e-commerce team on new digital experiences, including personalisation initiatives and on-site optimisation projects

• Prepare weekly trading reports covering e-commerce performance.
• Use Google Analytics (GA4) and internal BI dashboards to identify performance trends, conversion gaps, and category-level opportunities across the portfolio
• Monitor site analytics against agreed KPIs and escalate anomalies or underperformance with a clear, data-led point of view and proposed course of action
• Support demand management and markdown planning based on sales insights and inventory position
• Ensure digital activity across all brands remains aligned with overall e-commerce strategy, flagging any conflicts or commercial risks proactively

• Partner closely with the brand teams across the portfolio to ensure online merchandising, content, and promotional activity is aligned with seasonal direction, campaign priorities, and brand guidelines
• Attend brand planning and campaign review meetings as the e-commerce representative, contributing commercial insight and digital channel perspective
• Present weekly and monthly trading performance to brand stakeholders, translating data into clear, actionable narratives that are accessible to non-commercial audiences
• Flag gaps between brand expectations and online execution in a timely manner, and work collaboratively to resolve them
• Build strong working relationships with buying, creative, and marketing counterparts to ensure aligned delivery of commercial and brand objectives across the digital channel