Brand Manager
Job description / Role
Employment: Full Time
Inspire | Exhilarate | Delight
For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.
Every step at Chalhoub Group is taken to build a future where luxury dreams become reality - bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail.It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse - the Group's innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.
Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM.Their collective efforts have earned the Group the Great Place to Work/u00ae certification in several markets.
Sustainability is at the core of the Group's strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women's Empowerment Principles, and to have pledged to reach Net Zero by 2040.
What you'll be doing
The Commercial Brand Manager leads the commercial and operational growth of a portfolio of Asian beauty brands across the GCC. Accountable for performance across multiple markets and retail networks, the role drives sell-in, sell-out, and in-store excellence in close partnership with retailers and front-line teams.Success requires deep expertise in Asian beauty, strong commercial instincts, and the ability to scale high-potential brands while maximizing performance of established ones.
Key Responsibilities- Go-to-market strategy: Develop localized, data-backed strategies per brand, aligned with competitive local market dynamics and global brand guidelines
- Commercial planning: Build and negotiate new business plans, annual commercial terms combined with A&P budget allocations jointly with local teams, key retailers, and brand principals
- Sales performance: Define and deliver annual sales targets and budgets. Drive sell-in/sell-out performance with clear metrics. Set monthly targets per market and track weekly updates
- Operational excellence: Monitor and direct daily operations to ensure alignment with sales, margin, and activity goals. Act quickly on performance deviations with corrective actions
- Success analysis: Monitor commercial KPIs and analyze performance (sales trends, consumer behavior, shopper insights, store traffic, etc.). Prepare reports with sharp insights and actionable plans
- Marketing execution: Recommend the right marketing mix, coordinate product launches and BTL campaigns, ensuring in-store activations are on track and align with brand owner guidelines
- 6-8 years of experience in beauty, ideally with exposure to Asian brands
- Successful track record in scaling brands across multi-channel retail environments including marketplace in the GCC
- Very strong commercial acumen
- Deep understanding of retail dynamics, especially within K-beauty / J-beauty / C-beauty
- Excellent negotiation, communication and relationship-building abilities
- Agile, data-driven, and capable of thriving in a dynamic environment
- Entrepreneurial and self-starter mindset
- Fluency in Korean, Japanese, or Mandarin is a strong plus
What we can offer you
With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.
We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.
We invite all applicants to apply
It takes diversity of thought, culture, background, differing abilities and perspectives to truly inspire, exhilarate and delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.
We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.
Job Function: Marketing, Advertising & PRCompany Industry: Retail
About the Company
The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.
By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.
With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.
By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.
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