Manager Brand & Marketing Communications (Emirati hire)

Job Description

The purpose of this position is align with Consumer Marketing on agreed roadmap and strategy and to interpret and design communications solutions in order to develop and implement a fully integrated strategic communication plan. The role holder will partner with external agencies to share the requirements in order to develop and deliver effective and integrated communication campaigns in alignment with the du brand guidelines and values.

Key Accountabilities:

• Develop communication strategy per segment
• Develop, execute and monitor marketing communications campaigns per segment
• Design ATL campaigns for new products and services
• Plan and manage budget for all marketing communication initiatives based on requirements from Segments (budget ownership sits with Segments)
• Manage media and creative agencies
• Ensure communication initiatives are in line with overall marketing communications strategy
• Monitor and report marketing communication campaign effectiveness (e.g. reach, costs)
• Performance digital marketing alignment with digital channel.

Qualifications:

• Minimum Bachelor degree in Marketing, Mass Communications or a related discipline

Experience:

• Minimum 10 15 years of experience in a marketing communications and advertisement/related role, ideally within the telecommunications industry
• 5+ years of managerial experience

Skills:

• Fluency in both English and Arabic written and spoken
• Excellent project management and delivery skills
• Strong presentation skills with effective time-management
• Thorough understanding of the UAE culture and market
• Strong understanding of target segment media habits
• Excellent analytical, planning & risk management skills
• Work well in cross-functional team environment
• Understands needs and diversity of organisation
• Demonstrable flexibility in approach and attitude; with an ability to adapt to change & effectively manage & communicate change to people while driving business target-achievement
• Innate quality of wanting to making a personal difference and add value to the organisation
• Strong Orientation for communicating for impact in a timely manner, demonstrating foresight, forethought, planning for operational efficiency & effectively managing & identifying potential risks to business
• Strong demonstrable organizational commitment

Please note due to the UAE Emiratization efforts this role is only available to UAE National candidates with a family book.