PR Senior Account Director
Job Description
PR Senior Account Director / Associate Director -Dubai/Abu Dhabi
Freuds MENA practice sits within core Freuds and is supported by a team of corporate communications specialists. Our corporate experts drive meaningful conversations with a range of stakeholders including customers, consumers, partners, activists, policy makers and current & future employees.Our success comes from knowing what our audiences care about, building robust narratives that elevate and differentiate our clients POV, going beyond what is expected. With connectivity at our heart, we match the right people with the right narrative, bringing together clients, partners and friends to amplify our communications and add credibility.
We create programmes that drive all our audiences to engage with our clients, we build and protect reputations, shift perception, grow awareness, build relationships and change behaviour.
The Role
We are seeking an experienced PR Associate Director to join our team, to support the delivery and leadership of our work in the UAE on an initial 12-month, fixed term contract. The successful candidate will work closely with the London team, reporting into the Director, and Partner responsible for our MENA work.The role includes new business development and day-to-day management of the key accounts and deliverables. The right person for this role will also be able to manage a small team, providing clear direction, encouragement and feedback to ensure high-quality outputs.
It's crucial that the successful candidate has an ability to provide counsel to senior Government clients, in Arabic and English and be the bridge between leadership in London and the UAE. Due to the nature of the work and some team being based in London, this role may also require ad-hoc meetings out of office hours due to the time zone differences.
You will be the on-the-ground client lead for Freuds, providing clear strategic direction and acting as a confident, hands-on partner to clients. You will work closely with the London team to drive the communications narrative across local and international media, partnerships and stakeholder engagement, stepping in where needed to deliver at pace.You are positive, ambitious, organised, proactive and collaborative, with a strong team mindset and pride in producing outstanding work.
Responsibilities:
- Develop and deliver creative communications strategies and integrated campaigns with strategy and creative teams
- Act as a senior advisor to clients across earned, social and experiential channels, including rapid counsel on reputational issues
- Lead day-to-day client relationships, run meetings/workshops, and manage delivery across key accounts (including media relations)
- Develop corporate positioning, messaging and narrative frameworks; stress-test crisis approaches through workshops and simulations
- Build and nurture networks with colleagues, media, influencers and industry stakeholders
- Lead new business development, shaping strategy and managing pitches, proposals and presentations
- Line-manage, coach and mentor junior team members; set clear direction and lead by example
- Oversee budgets, scopes of work and forecasting, ensuring high-quality delivery to tight deadlines
- Support senior talent and C-suite moments, including interviews, shoots and content creation across earned and owned channels
- Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability of persevere. In addition, you will take an active role in our belonging values – collaborating to achieve common goals, connection with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.
About Freuds
Love & Work are our cornerstones. We believe they should be entwined with one another. To achieve this blend, we not only choose to work with clients who want to do things differently, but we build teams that are passionate about working on initiatives that they truly believe in.
Our employees are given the opportunity to develop industry firsts whether that be in the form of a documentary, an activation or the launch of a new concept or partnership.
Our alumni have gone on to run their own top 150 agencies and to lead the communications and marketing for well-known global brands. Securing a role with us is a smart and strategic career move. We look for problem solvers, for creative minds and for individuals who want to change society, influence culture, challenge conformity and push boundaries.
We know that without our employees, we wouldn't be able to achieve what we do. As our many awards and certifications confirm, we are committed to offering an inclusive environment where individuals from all backgrounds are rewarded on merit, have the opportunity to experience integrated communications in its truest form and work on opportunities that due to our connectivity are unique to Freuds.Our culture ensures a sense of belonging for all and we thrive off our ability to support and utilise a diverse range of thoughts and perspectives.