Social Media and Community Management Manager

Job Description

Castle General TradingDubai, United Arab Emirates (On-site)

Distributor Of Health & Beauty Products Seeks

Combined role Social Media and Community Management Manager

Location: Dubai, UAE

Health & Beauty distributor of well known, widely available brands, is seeking a Social Media & Community Manager and Brand Manager

Job brief:

We are looking for a qualified Social Media Manager to join our team. If you are a tech-savvy professional, experienced in social media, PR and promotional events, we would like to meet you.

The social media manager will be responsible to look for opportunities to increase brand exposure for their assigned brands across social channels. They are responsible for responding to comments and creating content.

As a social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. Our ideal candidate has exceptional oral and written communication skills and is able to develop engaging content. You should be a people person with great customer service skills and the ability to moderate online and offline conversations with our community.

You should be able to handle our social media presence ensuring high levels of web traffic and customer engagement. Ultimately, you should be able to act as the face and voice of our brand and manage all community communications.

Responsibilities

Set and implement social media and communication campaigns to align with marketing strategies

Design and implement social media strategy to align with business goals

Setting specific objectives and reporting on ROI

Provide new and review already available engaging text, image and video content for social media accounts

Respond to comments and customer queries in a timely manner

Organize and participate in events to build community and boost brand awareness

Coordinate with Marketing, PR and Communications teams to ensure brand consistency

Establish communication and relationships with influencers, industry specialists (make-up artist, dermatologist etc) and journalists

Generate, edit, publish and share engaging content daily/weekly

Monitor SEO and web traffic metrics

Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

Communicate with followers, respond to queries in a timely manner and monitor customer reviews

Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures and blog layout)

Suggest and implement new features to develop brand awareness, like promotions and competitions

Stay up-to-date with digital technology trend

Requirements and skills

Proven work experience as a social media/community manager

Experience in launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)

Ability to identify and track relevant community metrics (e.g. repeat attendance at events)

Hands on experience with social media management for brands

Ability to interpret website traffic and online customer engagement metrics

Ability to deliver creative content (text, image and video)

Solid knowledge of SEO, keyword research and Google Analytics

Knowledge of online marketing channels

Excellent verbal and oral communication skills

BSc degree in Marketing or relevant field

For more info visit our website: www.castlegeneraltrading.com