Digital Product Manager

Job Description

Job Overview

The individual will collaborate with various stakeholders to ensure high-quality content and a seamless user experience across all digital platforms. Additionally, the Product Manager will focus on enhancing websites and e-commerce journeys to improve user engagement and enhance the overall guest experience.

• Manage and optimize existing digital sites, products, and features to ensure their effectiveness and alignment with business goals.
• Support the development and launch of new digital projects, including conducting market research, defining project requirements, and overseeing the implementation process.
• Collaborate with stakeholders to gather feedback and requirements, and translate them into actionable plans for the digital team.
• Work closely with the Head of Digital to develop and execute the digital strategy, ensuring alignment with overall business objectives.
• Monitor and analyze key performance indicators (KPIs) to assess the success and impact of digital initiatives, making data-driven recommendations for improvements.
• Ensure that digital content across all platforms is consistent, up-to-date, and aligned with brand guidelines.
• Lead the enhancement of mobile apps, identifying opportunities to improve usability, increase usage, and deliver app-exclusive offers to enhance the guest experience.
• Act as the product owner for website projects, driving the roadmap and prioritizing new features and enhancements.
• Collaborate with cross-functional teams, including design, development, marketing, and operations, to deliver high-quality digital products and features on time and within budget.

• Bachelor's degree in a related field (e.g., Business, Marketing, Computer Science) or equivalent practical experience.
• Proven experience in product management in the digital space, with a strong understanding of user experience, ecommerce and digital trends.
• Knowledge of agile development methodologies and experience working in cross-functional teams.
• Familiarity with web technologies, content management systems (CMS), including experience working with Sitecore, is a plus.
• Proficiency in analytics tools, particularly Google Analytics 4 (GA4), and experience in leveraging data insights to drive digital strategies.
• Experience working with Conversion Rate Optimization (CRO) tools to optimize website performance and user experience.
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively with various teams and levels of the organization.
• Strong project management skills, with the ability to prioritize tasks, manage timelines, and deliver results.
• A passion for digital innovation and a customer-centric mindset.

• 4+ years of experience in product management or a related field, preferably in the digital space.
• 2+ years of experience in managing websites or e-commerce journeys.
• Experience in leading projects for delivering content for new websites or applications.
• Experience in a managerial role, demonstrating the ability to take ownership and make independent decisions.

• Product Management, Project Management, Stakeholder Management, Strategic Thinking, Analytical Skills
• Agile Methodology, User Experience (UX) Design, Market Research, Competitive Analysis