Business Director - Media

Job description / Role

Employment: Full Time

Company description

Starcom is part of Publicis Media, the global media solutions group which also encompasses Zenith, Spark Foundry and Digitas.

Overview

The Business Director - Media is a strategic leader responsible for driving growth across multiple clients and industries by shaping media strategies and identifying new business opportunities. The ideal candidate will have a proven track record in driving business growth, building client relationships, and mentoring teams, while ensuring media strategies align with broader business objectives.

Responsibilities

Main tasks:

• Ability to comprehend clients' requirements, pose appropriate inquiries, manage their expectations and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the clients' goals.
• Act as a consultant that understands client requirements able to devise an actionable plan built around an omnichannel approach and in accordance with the clients' goals.
• Collaborates with various departments and teams to increase opportunities for cross-selling and discover ways to establish partnerships, such as through media, data, and content, within the organization and with clients.
• Has a thorough understanding of all Publicis Media products and services and is able to clearly and confidently explain their features and benefits to clients in a proficient manner.
• Strong analytical skills and ability to interpret data and market research.
• Expert in industry trends and best practices.
• Strong understanding of media laws and regulations.
• Proficient knowledge of digital media and emerging technologies.
• Proficient in the use of MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
• Expert level knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, Statex, Global Web Index (GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
• Expert knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
• Expert commercial acumen, delivering and driving ROI force for both business partners and agency whilst being both efficient and effective and in line with set internal & external KPIs.
• Ensure internal and external marketing of the agency's work in regional and international awards.
• Contribute valuable ideas, opinions and feedback and communicate in an open and candid manner.
• Monitor day-to-day aspects of junior employees' work to ensure high quality output.
• Lead by example and inspire others to undertake challenging tasks and projects.
• Carry out appraisals for the team and proactively manage team motivation and growth.
• Provide on-the-job training and learning opportunities for junior employees.

• Proven ability to manage multiple projects, clients, and stakeholders, with strong project management skills and the ability to prioritize, meet deadlines, and work under pressure.
• Ability to manage internal teams and external vendors and agencies.
• Strong understanding of budgeting and forecasting and a strong understanding of business strategy.
• Strong grasp of and ability to develop channel-specific strategies, media plans and reports across both offline and online channels.
• Strong media knowledge of the market, consumer, and media research available.
• Strong ability to train and develop analytical skills of wider team.
• Assist and develop team members' capabilities including crafting a career growth plan for them.
• Work closely with Buying and Finance team to provide investment briefs, oversee implementation plans, address any issues with ongoing plans and report on media investments.
• Responsible for overseeing and ensuring smooth functioning of relationships with clients, suppliers, and other departments.
• Quality control and adjustment to ensure seamless and compliant operation.
• Proactively involved in company wide initiatives as appropriate to the role.
• Comprehensive knowledge of all specialist teams and ability to sell relevant services to clients.
• Sound understanding of trading issues and how they impact media strategy.

• Ability to think strategically, creatively, and analytically.
• Proven ability to identify new opportunities and develop effective solutions.
• Strong communication and negotiation skills.
• Ability to innovate and improve current processes.
• Strong problem-solving skills.
• Ability to analyze organizational strengths and weaknesses, combine that with knowledge of the industry, market and organization to develop long-term strategy.

• Capable of developing and sharing a strategic vision that others can aspire and commit to, having the confidence to adjust and adapt in the dynamic world.
• Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
• Able to handle complex issues and make decisions even when missing information.

Company Industry: Marketing, Advertising & PR

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