Director - Marketing (UAE National), Strategy & Growth - Abu Dhabi - ref. p18638915

Job Description

Who we are looking for

A seasoned marketing professional with a passion for global trade, port operations, economic cities and logistics. We are looking for champ who can navigate B2B landscapes, influence key stakeholders, and position a complex business in a fast-moving global market.

About Strategy & Growth Unit

The driving force behind the Group's astounding growth, regionally and globally.

Job Purpose

Provide leadership and direction to the marketing team of Abu Dhabi Ports Group and its businesses (economic Cities & Free zones, Digital, Ports, Maritime & Shipping, Logistics). Develop and monitor the marketing strategy and ensure successful execution by directing, leading and guiding the marketing team to ensure innovation and excellence.

• Lead the marketing of Abu Dhabi Ports Group and its businesses
• Establish strong partnerships with the executive management team and present the vision, guidance and innovation for all strategic marketing planning
• Partner with internal stakeholders (Abu Dhabi Ports Group corporate functions and its businesses) to translate their business objectives to measurable marketing goals, steer their annual marketing activities and ensure the marketing resources (budget and people) are available
• Direct and steer the marketing team to ensure best-in-class delivery of marketing.
• Define the strategic roadmap to market Abu Dhabi Ports Group and its businesses, ensure high levels of brand awareness and market positioning through integrated marketing campaigns and promotional efforts, while leveraging local/international media partnerships
• Guide the senior marketing communications manager and senior brand manager to deploy strategies and programmes focused on generating ROI
• Ensure consistency, conformity and alignment of Abu Dhabi Ports Group brand messages and value propositions communicated across all marketing communications
• Work closely with the Communications Director to execute fully integrated campaigns and promotional efforts
• Develop processes and procedures for the marketing function, ensuring full alignment with the requirements of the corporate marketing and communications department, the corporate functions and the various businesses of Abu Dhabi Ports Group and per functional service level agreements (SLAs

• Define and monitor the annual and long-term marketing strategy for Abu Dhabi Ports Group and its businesses
• Align the marketing activities to Abu Dhabi Ports Group financial, operational, and business objectives
• Establish the Abu Dhabi Ports Group brand strategy and ensure that all activities are consistent with the Abu Dhabi Ports Group brand architecture and positioning
• Lead the marketing team by providing clear direction, ensuring marketing objectives are consistently translated to functional, integrated marketing efforts that achieve the corporate and business objectives
• Steer the marketing team (directing the Senior Marketing Communications Manager and Senior Brand Manager) to ensure all (1) Abu Dhabi Ports Group annual and integrated marketing campaigns increase awareness for Abu Dhabi Ports Group and the business brands; (2) Produce best-in-class integrated marketing services, focusing on generating ROI for Abu Dhabi Ports and businesses
• Optimise the project management of integrated marketing initiatives, ensure functional, best-in-class delivery against set parameters and incorporate timely communications for project alignment/approval in coordination with the executive management team
• Act as the expert on the target audience/customer segments, competitors and markets and the latest marketing media trends. Monitor and assess through continuous market and competitor research key trends that may impact the organisation or its businesses and recommend new, innovative and strategic marketing approaches
• Assess the accomplishments of conducted campaigns and promotional efforts against KPIs and business ROIs, optimise/recommend changes as required
• Define and allocate the annual marketing budget with overall accountability for the allocation and disbursement
• Direct all market research, marketing, production, design, web and digital development, media buying contractual partnerships and agreements, negotiate annual contracts with specialist agencies, both locally and internationally
• Acts as senior liaison on marketing operations to key government stakeholders/ affiliates and other public and private organisations
• Stand in as the Deputy for crisis communications and as the lead when the Director of Communications is not available, supporting on planning and managing operational emergencies

People Management Responsibilities:

• Direct, build and steer the marketing team towards achieving set objectives, ensuring personal growth and learning development needs are met
• Monitor direct reports and holds team members responsible for ensuring marketing deliverables are best-in-class, aligned to the agreed objectives, budgets and timeframes
• Define and assess annual and quarterly KPIs for the marketing team
• Counsel and guides the marketing team, carry out annual performance appraisals and addresses capability and disciplinary issues when required
• Define key roles, develop critical talent, and deliver elevated levels of performance that cultivates a dynamic, results-oriented marketing team as Abu Dhabi Ports Group grows

• A minimum of a Bachelor's degree in Business Administration, Marketing or related field and preferably with a Post Graduate qualification
• 15+years experience in Marketing, Branding

• Ability to translate marketing strategies into annual plans and integrated promotional activities necessary to persuade, influence, and attract identified target audiences
• Excellent oral and written communication, analytical, presentation and reporting skills
• Ability to analyse and interpret financial reports and legal documents
• Wide understanding of marketing disciplines
• Ability to make effective decisions and lead people in demanding situations
• Ability to multitask and manage extensive portfolios that span across multiple businesses simultaneously
• Ability to advocate innovation
• Creative planner and problem solver
• Excellent networking skills (stakeholder engagement) with the ability to influence across all levels
• Demonstrate leadership
• Strong customer focus
• Results driven
• Advocates excellence and quality
• Timely decision making