Sponsorship Manager

Job Description

Position Overview:

This role blends strategic sales acumen with event execution knowledge to drive revenue growth and cultivate long-term partnerships.

Key Responsibilities:

• Achieve revenue targets sponsorship sales.
• Continuously seek opportunities for upselling and cross-selling to maximize revenue.
• Collaborate with the marketing team to align promotional efforts and maximize sponsor exposure.

Sponsorship Prospecting and Sales & Partnership Development:

• Identify and engage potential sponsors and partners and who align with the event objectives.
• Develop compelling sponsorship proposals and tailored partnership packages
• Pitch sponsorship opportunities to prospective partners and decision makers through various communication channels.
• Lead contract negotiations, ensuring mutually beneficial terms for both parties.
• Manage the entire sales cycle, from lead generation to deal closure.
• Coordinate sponsor activations and ensure contractual deliverables are met.

Event Coordination and Client Servicing:

• Collaborate with the event planning and marketing teams to ensure sponsors&apos needs and expectations are met.
• Oversee sponsor activation and fulfilment, ensuring sponsor logos, banners, and promotional materials are appropriately displayed.
• Provide exceptional customer service to sponsors before, during, and after events.

Data and Reporting:

• Maintain accurate records of commercial agreements, payments, and deliverables.
• Track communication and progress through CRM tools and maintain detailed records of each prospect and partnership.
• Generate regular reports on sponsorship performance, revenue forecasts, and ROI for internal stakeholders.

Industry Trends and Competitive Analysis:

• Stay informed about industry trends, competitor activities, and innovations in sponsorship and brand partnerships.
• Use this knowledge to adapt and enhance our sponsorship offerings.

Experience & Background:

• 35 years in sponsorship sales, partnership development, or a similar commercial role ideally within conferences, sports, or entertainment.
• A proven track record of meeting or exceeding sales targets and building long-term client relationships.

Skills & Traits:

• Confident in pitching, presenting, and negotiating with senior stakeholders.
• Highly organized with great attention to detail.
• Comfortable in managing multiple projects and deadlines.