Senior Copywriter

Job Description

A renowned Multinational company is looking for a highly creative and strategic Senior Copywriter to join our in-house Creative Studio team. This role is responsible for developing high-quality, original, and impactful creative copy that strengthens global brand storytelling across campaigns, commercial films, and key brand initiatives.

While working within an established brand environment, the role is expected to bring bold, agency-style thinking that enhances creative output beyond standard communication and drives stronger audience engagement.

• Develop strong, original campaign ideas and creative concepts in response to creative briefs.
• Collaborate with designers and creative leadership to build integrated concepts across multiple channels.
• Contribute innovative thinking that elevates the overall creative quality and impact of the team's output.

• Write clear, compelling, and engaging copy across various formats including campaign headlines, taglines, brand messaging, and long-form scripts.
• Develop commercial and thematic scripts that translate strategic objectives into impactful storytelling.
• Adapt tone, style, and messaging for different audiences while maintaining a consistent brand voice.

• Support the development and evolution of the brand's tone of voice across campaigns and communication platforms.
• Ensure all written content aligns with brand guidelines and maintains a consistent, distinctive identity.
• Maintain high standards of writing quality across all creative deliverables.

• Deliver work that reflects high creative standards and strong attention to detail.
• Apply excellent editorial judgment to strengthen clarity, messaging, and audience impact.
• Balance creative storytelling with strategic objectives to produce engaging and effective communication.

• Manage multiple projects simultaneously while delivering high-quality output within tight deadlines.
• Work closely with creative teams and cross-functional stakeholders to ensure alignment and consistency.
• Respond positively to feedback and adapt creative work efficiently to improve overall output quality.

• Deliver a consistent volume of high-quality creative work across multiple briefs and campaigns.
• Maintain productivity and momentum without compromising creative excellence.
• Adapt quickly to evolving priorities and fast-paced business requirements.

• Bachelor's degree in Advertising, Communications, Journalism, English, Marketing, or related field.
• Minimum 5 years of copywriting experience within an advertising agency or in-house creative team.
• Strong experience in campaign development, integrated campaigns, and scriptwriting.
• Portfolio showcasing creative concepts, storytelling, and copywriting skills.

• Excellent English writing and storytelling skills.
• Strong conceptual and creative thinking ability.
• Experience writing for digital campaigns and commercial films.
• Ability to manage multiple projects in a fast-paced environment.

• Creative, detail-oriented, and proactive.
• Strong communication and collaboration skills.
• Adaptable and able to work under pressure.
• Passionate about creativity and brand storytelling.