Salesforce Developer

Job Description

Required Skills: Development, Integrations, HTML/CSS, SQL, AMP, Automations/Journey, Email, SMS, Data Extensions/list, Admin, CRM.

Job Description:

• Setting up campaigns and communications (plans & schedules), Creating data segmentation and targeting based on the campaign requirements and available data extensions and data filters.
• Scheduling and deployment of email marketing, SMS and Push Notifications using Salesforce Marketing Cloud and other available platforms for communication dispatch.
• Monitoring and reporting on the campaign performance (communication performance) using SFMC and other platforms.
• Working closely with IT team on any development, integration and other custom requirements required for campaign setup, dispatch, and reporting.
• Create multi-market email templates using AmpScript.
• Create customer journey based on Communication strategy on Salesforce Marketing Cloud (using Journey Builder/Automation Studio) and working with IT on any development and integrations.
• Validate data points and quality to facilitate efficient customer communications.
• Setup and validate Loyalty promotions on the loyalty tool to feed into customer journey (trigger comms) and campaigns comms managed via Salesforce Marketing Cloud.
• Deliver on using A/B Testing and other metric for communication performance.
• Monitor dispatch metric using key KPIs such as dispatch SLA, first-pass accuracy, on time delivery, time to market with %age accuracy.
• Links and Landing Page management on Content Management System (CMS).