Senior Public Relations Specialist (Arabic Speaker)

Job Description

Our client is looking for a dynamic Senior Public Relations Specialist (Arabic Speaker) to be based in Abu Dhabi, UAE.

The Senior Public Relations Specialist (Arabic Speaker) plays a role in driving client success through strategic communication initiatives and leads the agency's PR department. The ideal candidate should be dynamic, experienced and have a record in developing and executing successful PR strategies, managing client relationships.

RESPONSIBILITIES

Strategic PR:

• Participate in developing and executing comprehensive PR strategies to meet client objectives and agency goals.
• Patriciate in planning and managing strategic guidance to clients on public relations, reputation management, crisis communication, media relations and internal communications.

Client Management:

• Serve as the primary point of contact for key clients, fostering strong relationships and understanding their unique PR needs.
• Regularly communicate with clients through the Communication Department's team, to provide updates, gather feedback, and ensure client satisfaction.
• Identify upselling and cross-selling opportunities to expand the agency's services to existing clients.

Media Relations:

• Cultivate and maintain relationships with journalists, editors, and influencers in relevant industries.
• Drafting compelling press releases, media kits, and other PR materials.
• Proactively pitch stories and secure media coverage for clients across various media channels.

Content Creation:

• Collaborate with internal an external content creation team to develop engaging and impactful content, including blog posts, articles, and social media content.
• Ensure that all content aligns with clients messaging and brand voice.

Crisis Communication:

• Participate in developing crisis communication plans and protocols to effectively manage potential PR crises for clients.
• Participate in providing guidance during high-stress situations, offering clear and concise messaging strategies.

Analytics and Reporting:

• Monitor and analyse PR campaigns, providing regular reports on key performance indicators (KPIs) to clients and agency leadership.
• Use data insights to refine strategies and improve results over time.

Industry Expertise:

• Stay updated on industry trends, best practices, and emerging technologies in the field of public relations.
• Apply this knowledge to continuously innovate and improve the agency's PR offerings.

• Bachelor's degree in public relations, Communications, Journalism, political science, international affairs or a related field.
• Minimum 3 years of experience in public relations, with a proven track record of successful PR campaign execution.
• Excellent Arabic and English written and verbal communication skills, including the ability to craft compelling messaging and pitches.
• Proficiency in media relations, crisis communication, and content creation.
• Demonstrated ability to build and maintain strong relationships with clients and media contacts.
• Strategic thinking and problem-solving abilities, with a results-oriented mindset.
• Familiarity with PR tools and software for media monitoring, analytics, and reporting.
• Ability to thrive in a fast-paced and dynamic agency environment.