Director of Loyalty Marketing
Job Description
About Wynn Al Marjan Island
On schedule to open in the United Arab Emirates in early 2027, Wynn Al Marjan Island has been created as an opulent and entertaining beachside destination for discerning guests to play and relax. Located less than 50 minutes from Dubai International Airport, this integrated resort offering 1,530 rooms and suites, 22 restaurants and lounges, a theatre, nightclub, and five-star spa is currently under construction on a picturesque island that gracefully curves into the Arabian Gulf.
About The Position
Wynn Al Marjan Island is currently seeking a Director of Loyalty Marketing.
The Director of Loyalty Marketing will oversee all aspects of Loyalty Marketing including Wynn Rewards, the Players Club desk, Direct Mail offers, and non-VIP promotions and events. The ideal candidate will be a seasoned marketing leader with deep operational experience and a passion for customer engagement.
This position plays a pivotal role in shaping guest experience for non-hosted customers and will collaborate closely with Casino Marketing, Data Science, Marketing Intelligence, Slots, Table Games, Poker, and Race/Sports Book teams.
The Primary Duties And Responsibilities Of This Role Are- Wynn Rewards Program Management: Own the strategy, execution, and performance of the Wynn Rewards program, ensuring alignment with brand standards and guest expectations.
- Players Club Operations: Lead the day-to-day operations of the Players Club desk, ensuring exceptional service delivery and operational efficiency.
- Direct Mail Campaigns: Oversee the planning, segmentation, and execution of direct mail offers to drive customer engagement and retention.
- Promotions & Events: Design and execute compelling non-VIP promotions and events that enhance the guest experience and drive incremental revenue.
- Cross-Functional Collaboration: Partner with internal stakeholders across Casino Marketing, Data Science, Marketing Intelligence, Slots, Table Games, Poker, and Race/Sports Book to ensure integrated marketing efforts.
- Performance Optimization: Supported by Marketing analysts, monitor campaign effectiveness, analyze customer data, and refine strategies to maximize ROI and customer lifetime value.
- Team Leadership: Build and lead a high-performing loyalty marketing team, fostering a culture of innovation, accountability, and excellence.
About You
The ideal candidate for this position will have the following experience and qualifications:
Education- Bachelors degree in Marketing, Business Administration, or a related field are pluses, as is an advanced degree.
- Minimum 10+ years of operational experience, preferably in Marketing within the hospitality or gaming industry.
- At least 5 years in a senior marketing leadership role, with proven success in loyalty or CRM programs.
- Experience working across diverse regions such as the Philippines, Singapore, Macau, and the USA.
- Familiarity with casino loyalty programs and gaming operations.
- Ability to thrive in a fast-paced environment with multiple stakeholders.
- Data-driven mindset with a strong grasp of marketing analytics.
About Wynn Al Marjan Islands Benefits
We offer an attractive salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer an excellent leave policy, a healthcare package and as well as life insurance, incentive programs, and other employee benefits. The result is a package that makes this role highly attractive to outstanding applicant s seeking a career with Wynn Resorts, among the most renowned and celebrated brands in the global hospitality industry.