Area Visual Merchandiser
Sharaf Retail Dubai
Job Description
- Visual Merchandising Strategy: Develop and implement visual merchandising strategies that align with the brand identity and objectives across all stores within the area.
- Guidelines and Standards: Ensure consistent application of visual merchandising guidelines, standards, and brand aesthetics across multiple locations.
- Training and Development: Provide training, guidance, and support to store visual merchandising teams to ensure they understand and effectively execute visual merchandising concepts and techniques.
- Assessment and Feedback: Regularly assess the visual merchandising execution in each store, provide constructive feedback, and identify opportunities for improvement.
- Communication: Serve as a liaison between the corporate visual merchandising team and store management to convey guidelines, updates, and feedback effectively.
- Collaboration: Collaborate with store managers, district managers, and other relevant stakeholders to understand store-specific needs, challenges, and opportunities, and tailor visual merchandising strategies accordingly.
- Inventory Management: Work closely with inventory management teams to ensure that merchandise is effectively displayed and promoted to maximize sales and minimize excess inventory.
- Promotional Campaigns: Coordinate the implementation of promotional campaigns and initiatives, ensuring that visual merchandising supports and enhances the messaging and objectives of each campaign.
- Market Research: Stay informed about local market trends, competitor activities, and customer preferences to adapt visual merchandising strategies and capitalize on opportunities.
- Performance Analysis: Analyze the effectiveness of visual merchandising initiatives, using data and feedback to evaluate their impact on sales, customer experience, and brand perception.
- Diploma or bachelors degree in Fashion, Visual Merchandising, Retail Management, or a related field (preferred).
- Minimum 35 years of experience in visual merchandising, with at least 12 years in a multi-store or area-level role.
- Previous experience in fashion retail, ideally within a fast-paced, youth-oriented brand like Cotton On
- Ability to work in a fast-paced environment
- Flexible to work shifts, weekends, and holidays
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Job description / Role
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Job Purpose
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