Director of Marketing and Communication
Mandarin Oriental Abu Dhabi
Job description / Role
Employment: Full Time
About the role
Emirates Palace Mandarin Oriental, Abu Dhabi is looking for a Director of Marketing & Communications to join our marketing team. Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly?Do you embrace a growth mindset? We invite you to become a fan of the exceptional.
Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the worldu2019s most sought-after properties, the group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.
Emirates Palace Mandarin Oriental, Abu Dhabi is the definition of an unrivalled Arabian fantasy. From a 1.3 km pristine private beach, landscaped pools and a private marina overlooking a natural bay, the hotel is located in the heart of Abu Dhabi and perfect for a once-in-a-lifetime holiday or for events and meetings that make a statement, with some of the cityu2019s largest hotel conference centres.Emirates Palace, Abu Dhabi offers award-winning 5-star luxury hospitality and authentic local experiences with 390 luxurious rooms and suites along with award-winning culinary cuisines.
About the job
Based at the Emirates Palace Mandarin Oriental, Abu Dhabi within the marketing department, the Senior Director of Marketing & Communications is responsible for strategically planning, developing, implementing, and budgeting the hotelu2019s annual marketing and communications initiatives.The role oversees all aspects of the marketing and communications plan, including media relations, digital marketing, consumer relationship management, social media, advertising, brand identity and governance, as well as all other marketing activities for the hotel, to ensure fully integrated campaigns are launched in alignment with the hotelu2019s commercial objectives.
The Senior Director of Marketing & Communications reports to the Director of Commercial Strategy.
Key responsibilities- Strategic oversight: Formulate and implement comprehensive marketing and communication strategies to elevate the brand and drive business growth.
- Team leadership: Lead and mentor a team of marketing and communications professionals, ensuring alignment with strategic goals.
- Budget management: Oversee the marketing budget, ensuring efficient resource allocation and measuring the ROI of initiatives.
- Partnership development: Cultivate relationships with media, influencers, and industry partners to boost brand visibility and reputation.
- Customer insight: Leverage market research and guest data to refine marketing strategies and enhance engagement.
- Crisis management: Expertly handle public relations challenges, safeguarding the brandu2019s reputation and addressing negative perceptions.
Candidate profile
As Director of Marketing & Communications, we expect from you:
- Seasoned professional: 7-10 years of progressive marketing & communications leadership experience at the unit or cluster level with first-tier luxury hotel groups.
- Proven achievements: Demonstrated success in crafting and executing high-impact marketing campaigns and elevating brand prestige in the luxury market.
- Educational qualifications: An advanced degree in marketing, communications, business administration, or related fields is advantageous, as are specialized certifications in luxury brand management or digital marketing.
- Luxury market insight: In-depth knowledge of the ultra-luxury market, including trends, customer behavior, and competitive dynamics.
- Strategic vision: Expertise in developing and executing sophisticated marketing strategies that align with the businessu2019s luxury brand identity and business objectives.
- Creative leadership: Skilled in guiding the creation of high-end content and campaigns that captivate an affluent audience.
- Brand stewardship: Proficient in managing and enhancing the hotelu2019s brand image, ensuring consistency across all communication channels.
- Digital savvy: Strong understanding of digital marketing, social media, CRM systems, and data analytics.
- Business acumen: Proficient in overseeing various operational aspects within a multifaceted resort complex.
- Sophisticated communication: Maintain an elegant and refined manner in all verbal and written communication reflective of the brand and appealing to all luxury brand stakeholders.
- Innovative approach: With a forward-thinking mindset, stay ahead of industry trends and embrace new strategies to distinguish the resort in a competitive market.
- Cultural sensitivity: Exhibit awareness and respect for diverse cultural nuances, crucial for an international clientele and team.
- Learning & development: Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow continuously.
- MOstay: When you work as hard as our colleagues do, itu2019s important to take time off. As a member of the MO family, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
- Health & colleague wellness: Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits are provided to support you.
Company Industry: Travel, Hotel & Tourism
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