Social Media Specialist & Content Creator

Job Description

Salary: AED 6,000–9,000 depending on experience

Join a Revolutionary School Transforming Education in Dubai.

Inspire Young Minds. Shape the Future.

Job Overview

Masterminds Education—an elite education company with campuses in the UAE and the United States—is seeking a highly skilled Social Media Specialist & Content Creator to take full ownership of our social media presence. This role will focus on driving engagement and building our brand narrative across all digital channels for Masterminds Dubai (Early Learning Center & VIP Micro School) and Masterminds US Academy.

At Masterminds, we deliver a deeply personalized, neuroscience-informed, and holistic education model tailored to each child's intellectual, emotional, and developmental needs. While we integrate advanced technologies such as AI to enhance our systems, human-centered teaching remains at the core of our approach.

The ideal candidate will have a deep understanding of user psychology in the UAE, US, and global markets, and be able to create exceptional digital experiences aligned with a premium brand targeting high-net-worth families.

Key Responsibilities

• Develop, implement, and manage a comprehensive organic social media strategy across all key platforms, including Facebook, Instagram, LinkedIn, TikTok, Snapchat, X, and others.
• Create and maintain a detailed content calendar to ensure a consistent and engaging posting schedule.
• Monitor social media trends, algorithm changes, and competitor activities to identify opportunities for growth and engagement.
• Tailor content and communication strategies to resonate with specific audiences in the UAE and USA.

• Conceptualize, shoot, and edit high-quality, professional photos and videos optimized for each social media channel.
• Produce viral-ready, attention-grabbing short-form video content (Reels, TikToks, Shorts).
• Use advanced AI content creation tools to develop realistic visual elements, subtle AI enhancements, creative backgrounds, motion effects, animations, and supporting digital assets that elevate real photo and video content.
• Combine real on-site content shoots with AI-assisted creative elements in a natural, premium, and brand-appropriate way.
• Create AI-enhanced content that supports storytelling while maintaining authenticity, trust, and a realistic visual style suitable for an education and luxury audience.
• Create motion graphics and simple animations to enhance storytelling and digital engagement.
• Write excellent, on-brand organic text for all posts, ensuring a consistent tone of voice.

• Monitor all social media channels for comments, messages, and mentions, engaging with our community in a timely and professional manner.
• Implement strategies to grow our follower base, increase engagement rates, and generate leads.
• Collaborate with the marketing team to align social media activities with broader campaigns and business goals.

• Track and analyze key performance metrics, including engagement, reach, follower growth, and leads across all platforms.
• Provide regular reports on social media performance, highlighting insights and recommendations for improvement.
• Use data-driven insights to refine content strategy and optimize for better results.

• Bachelor's degree in Marketing, Communications, or a related field.
• Full professional proficiency in English. Knowledge of Russian is an advantage.
• 2–3+ years of experience in social media management and content creation, with a strong portfolio of work.
• Proven track record of creating high-engagement or viral content and growing social media accounts, preferably for premium or luxury brands.
• Deep understanding of the algorithms, features, and audience behaviors on Facebook, Instagram, LinkedIn, TikTok, and X.
• Expertise in professional video and photo editing software, such as Adobe Creative Suite: Premiere Pro, After Effects, Photoshop, and Lightroom.
• Advanced practical experience with AI content creation tools for realistic image, video, animation, visual enhancement, and creative content production.
• Ability to create AI-enhanced content that looks natural, premium, and brand-safe, especially for education, family, children, and luxury audiences.
• Strong understanding of how to blend real content shoots with AI-generated or AI-enhanced elements while maintaining authenticity and trust.
• Excellent copywriting and communication skills, with the ability to adapt tone for different platforms.
• Experience targeting luxury audiences and designing content for high-net-worth individuals.
• Deep understanding of cultural nuances and the psychology of internet users, specifically in the UAE and US markets.
• Proficiency with social media management and analytics tools.
• Self-driven with the ability to work independently, manage multiple projects, and meet deadlines.

• Be part of a mission-driven company shaping the future of education in the UAE, U.S. and beyond.
• Work in a forward-thinking environment.
• Enjoy autonomy, creative freedom, and a collaborative team culture.

How to Apply

If you meet the qualifications and can demonstrate your past successes in content creation and social media management, please send your CV, portfolio, and case studies to [Confidential Information] with the subject line: Social Media Specialist & Content Creator.

Your portfolio must include videos, photos, carousels, and social media content you created. Candidates should ideally include examples related to an education brand, a family-focused brand, a children's brand, a premium brand, or a luxury brand, as well as examples of AI-created or AI-enhanced content personally developed by the candidate.

Only candidates with relevant experience and demonstrable project results will be contacted.