Marketing Manager - Ras al-Khaimah

Job description / Role

Employment: Full Time

Company description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B live and on demand events organiser in Saudi Arabia by sqm, attendance, colleagues and revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several government and non-government organisations that are at the apex of Saudi's B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and Alibaba.

Be part of something big! Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat.

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

Job description

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:

• Work within a highly dynamic business with the energy and style of a start-up
• Be part of building a business that is launching new products and events at scale
• Grab an opportunity to accelerate your career and make a real impact

In this role, you will have the opportunity to work on the Saudi Mega Stadiums Show.

This is a premier sporting event that will leverage the Cityscape Global platform to engage a wider audience and showcase the vibrant sporting culture of the region with a focus on the Kingdom's preparation for hosting some of the key sports events in the coming years.

You will be responsible for:

• The successful launch of the Saudi Mega Stadiums Show, including brand creation, go-to-market and lead generation strategies
• Creating marketing materials and campaigns that effectively communicate brand messaging and drive audience engagement
• Timely and accurate reporting on campaign performance and key metrics
• Continuous improvement of marketing strategies and tactics based on data analysis and industry trends

Other general responsibilities include:

• Understanding visitor and exhibitors' digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities
• Working with our supporting agencies to develop the strategy and setup of all paid campaigns
• Measuring and optimizing our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports
• Identifying evolving SEO practices and collaborating with internal stakeholders and external agencies to develop new cutting-edge digital campaigns
• Developing new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance with the unique digital trends and platforms of various international markets
• Collaborating with content marketing and blog contributors to create high-quality content around important, relevant terms
• Managing and improving organic search engine performance and goal-setting based on click-through rates, traffic, and conversions
• Designing and implementing testing and optimisation strategies (including A/B testing, landing pages and CTAs)

• Proven experience as a marketing manager in the events industry
• Bachelor's degree or equivalent experience

• Thorough understanding and experience of digital (PPC, SEO, online advertising) and direct marketing
• Database development and growth including segmentation/advanced targeting
• Building relationships with partners and stakeholders
• Analytical and questioning mindset
• Significant exposure to design and print suppliers/agencies
• Strong copywriting skills
• Deadline and target driven
• Experience of working in a pressurised environment
• Excellent verbal and written communication skills in both English and Arabic
• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel
• Technology savvy. Able to quickly adopt and work with new technology solutions

• Experience of using marketing automation technology (preferably Eloqua)
• Experience of working with CMS platforms (but coding knowledge not required)
• Experience of managing social media through scheduling platforms such as Sprout Social or Hootsuite and experience of social media listening and sentiment analysis
• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
• Formal business/marketing higher education qualification
• Experience using Eloqua and/or Adobe Experience Manager
• Events marketing experience

Company Industry: Marketing, Advertising & PR

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