Marketing Manager - Automotive ( Arabic Speaker )

apartmentlaith al obaidi motors placeDubai calendar_month 

Job Description

Job Opening: Senior Marketing Manager (Arabic Speaker) – Laith Al Obaidi Group
Location: [Dubai/UAE]
Industry: Automotive / Cars Trading

Position Type: Full-Time

Job Summary:

To plan, coordinate, and execute marketing activities that strengthen the company's automotive brand presence, drive sales leads, and enhance customer engagement across digital and traditional platforms.

Key Responsibilities:

Marketing Strategy & Planning
  • Support in developing and implementing annual marketing plans aligned with sales objectives.
  • Conduct market research, competitor analysis, and trend tracking to identify opportunities.
  • Assist in defining target audiences and tailoring campaigns accordingly.
Brand Management
  • Maintain consistency of brand image across all online and offline channels.
  • Support new model launches, branding campaigns, and promotional activities.
Digital Marketing
  • Execute digital campaigns across Google, Meta, and other online platforms.
  • Manage social media content, website updates, and online vehicle listings.
  • Track campaign performance, lead generation, and digital analytics (CTR, conversions).
CRM & Customer Data
  • Ensure accurate entry and segmentation of customer data in the CRM system.
  • Monitor lead flow, follow-up quality, and conversion performance.
  • Provide insights to improve customer retention and re-engagement.
Events & Offline Marketing
  • Organize and coordinate showroom events, test-drive days, and sponsorships.
  • Liaise with agencies, suppliers, and media for campaign execution.
Sales Support
  • Collaborate with the sales team to generate leads and measure marketing ROI.
  • Develop promotional materials and assist in lead nurturing campaigns.
Reporting & Analytics
  • Prepare monthly marketing performance reports and competitor benchmarking.
  • Track KPIs including lead conversion, campaign ROI, and customer engagement metrics.

Key Performance Indicators (KPIs):

  • Lead generation volume & conversion rate.
  • Campaign ROI and cost per lead.
  • Social media engagement & follower growth.
  • CRM data accuracy and lead follow-up compliance.
  • Customer event participation and satisfaction rates.

Qualifications & Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum 4–6 years of marketing experience, preferably in the automotive sector.
  • Strong knowledge of digital platforms, CRM systems, Betrix and marketing analytics.
  • Excellent communication, coordination, and project management skills.
  • Creative mindset with attention to detail and brand identity.
What We Offer
  • Salary Range: 13000 to 15000
  • Dynamic and professional working environment
  • Opportunities for growth and development within a leading regional group
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