Social Impact, PA & PR Manager - Abu Dhabi

Job description / Role

Employment: Full Time

Role profile:

The manager will lead efforts to craft authentic brand narratives while ensuring alignment with corporate objectives, driving business growth, and fostering collaborative relationships.

Roles and responsibilities:

• Stakeholder relationship management: Build and sustain strong relationships with stakeholders across 10 markets and various sectors to expand brand reach and influence.
• Strategic partnership development: Identify and forge strategic partnerships that enhance Starbucks' reputation and social value, ensuring mutual benefits for all parties involved.
• Partnership negotiation: Negotiate and structure commercial partnerships that align with business goals and generate shared value.
• Co-marketing initiatives: Lead the development and execution of co-marketing programs that promote business growth, bolster brand equity, and elevate customer loyalty.
• Communication strategy development: Create and implement communication strategies to enhance brand visibility and audience engagement.
• Campaign & content creation: Leverage partnerships to co-create authentic brand stories and impactful campaigns, driving brand affinity and community engagement.
• Cross-functional collaboration: Collaborate with internal and external teams to activate partners and ensure initiatives align with corporate objectives and strategies.
• Metrics & reporting: Establish success metrics and generate comprehensive reports for senior stakeholders to demonstrate impact and effectiveness.
• Crisis management: Familiarity with managing public relations crises and mitigating reputational risks, ensuring timely and effective communication strategies are in place.

Role qualifications:

• A minimum of 5 years of experience in social impact/corporate social responsibility, public affairs, public relations, or a related field, preferably within the retail or food and beverage industry.
• Partnership development: Demonstrated experience in identifying, negotiating, and managing strategic partnerships that drive brand equity and social impact initiatives.
• Project leadership: Proven track record of leading large-scale, high-impact projects or campaigns that deliver measurable results and enhance brand reputation.
• Event management: Previous experience in planning and executing impactful events that promote brand values and engage diverse audiences.
• Strategic communication: Strong background in developing and implementing communication strategies that increase brand awareness and foster audience engagement.
• Metrics and analytics: Experience in setting KPIs, tracking performance metrics, and analyzing data to evaluate the success of partnerships and initiatives, with a focus on continuous improvement.
• Stakeholder management: Proven ability to build and maintain relationships with various stakeholders, including NGOs, government agencies, and community organizations.
• Cultural competence: Experience working in diverse cultural settings, particularly in the Middle East, with an understanding of regional dynamics and community needs.

Skills required to be successful in the role:

• Relationship management: Exceptional relationship-building skills with a demonstrable ability to engage and influence stakeholders at all levels.
• Strategic thinking: Strong strategic and analytical thinking abilities, capable of identifying and leveraging opportunities for growth and impact.
• Creative problem solving: Proven ability to craft innovative solutions and compelling narratives that resonate with audiences and drive engagement.
• Project management: Excellent project management capabilities with a history of leading high-impact projects from conception to execution.
• Communication proficiency: Outstanding Arabic verbal and written communication skills, with the ability to create engaging content across various platforms.
• Negotiation skills: Strong negotiation and conflict resolution skills to structure mutually beneficial partnerships.
• Analytical acumen: Proficient in tracking, measuring, and analyzing metrics to determine effectiveness and inform strategic decisions.
• Cross-cultural competence: Ability to navigate diverse cultural contexts across multiple markets, ensuring inclusivity and relevance in all initiatives.
• Collaborative leadership: A collaborative leader who inspires and motivates teams, fostering a positive work environment focused on achieving exceptional outcomes.

About the Company

As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.

Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.

Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.

A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.

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