IGaming Digital Marketer and Product Manager
J & A Digital Media Agency Dubai
Job Description
Digital Marketing- Plan, execute, and optimize multi-channel digital marketing campaigns (SEO, SEM, social media, email, affiliate, programmatic ads, influencer, etc.)
- Manage paid media campaigns (Google Ads, Meta, programmatic platforms) with ROI and CPA targets
- Implement tracking and analytics using tools like Google Analytics, Mixpanel, or Segment
- Collaborate with design and content teams for landing pages, creatives, and user acquisition funnels
- Monitor KPIs such as CTR, CPL, retention, ARPU, churn rate, and LTV
- Run A/B tests for creatives, copy, and landing pages
- Own the product roadmap and prioritize features based on market needs and business impact
- Work closely with developers, UI/UX designers, and QA teams to build new features and gaming products
- Conduct competitor analysis and user research to identify gaps and opportunities
- Define product metrics and measure product performance regularly
- Drive onboarding, tutorials, and loyalty programs to improve user engagement and retention
- Ensure products are compliant with relevant iGaming regulations and jurisdictions
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