Brand Analyst

Job Description

Work Arrangement: Fully Remote

About Us

We value integrity, collaboration, accountability, innovation, and continuous improvement.

The Role

We are seeking an analytical and commercially minded Brand Analyst to support brand strategy, market research, consumer insights, and performance analysis. This role will transform market and customer data into actionable insights that help guide brand positioning, marketing initiatives, customer engagement, and long-term growth.

The ideal candidate combines strong analytical skills with an understanding of customer behavior, competitive dynamics, and broader commercial objectives.

• Analyze brand performance, market trends, customer behavior, and competitive activity.
• Monitor key brand metrics and identify trends, opportunities, and potential risks.
• Conduct market, competitor, and consumer research across relevant segments.
• Translate complex data into clear and actionable business insights.
• Support brand positioning, strategy, messaging, and market development initiatives.
• Evaluate marketing campaigns and analyze their impact on awareness, engagement, and performance.
• Track customer feedback, sentiment, preferences, and emerging market trends.
• Prepare regular reports, dashboards, presentations, and management summaries.
• Develop customer segmentation and profiling analysis to support marketing decisions.
• Monitor competitor positioning, pricing, promotions, products, and communication strategies.
• Collaborate with marketing, sales, product, commercial, and leadership teams.
• Support new product launches, brand initiatives, and market expansion projects.
• Maintain accurate research data, reporting processes, and analytical documentation.
• Identify areas for improving brand performance and customer engagement.
• Provide evidence-based recommendations to support strategic decision-making.

• 3+ years of professional experience in brand analysis, marketing analytics, market research, business analysis, or a related field.
• Bachelor's degree or equivalent qualification preferred.
• Strong analytical, numerical, and problem-solving skills.
• Experience working with customer data, market research, brand metrics, and competitive intelligence.
• Proficiency with Excel, dashboards, reporting tools, or data-analysis platforms.
• Strong understanding of marketing, customer behavior, and brand strategy.
• Excellent communication and presentation skills.
• Strong attention to detail with the ability to identify meaningful trends and insights.
• Ability to manage multiple projects independently in a fully remote environment.
• Excellent English communication skills.
• Professional certifications are not required unless specifically requested.

• Fully remote, part-time opportunity within an international organization.
• Flexible working arrangements designed to support productivity and work-life balance.
• Exposure to strategic brand, marketing, customer, and commercial initiatives.
• Opportunity to work with international and cross-functional teams.
• Access to modern analytical tools, digital resources, and professional development.
• A collaborative culture that values data-driven thinking, creativity, initiative, and continuous improvement.

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