PR Executive – WATCHES & JEWELRY and EVENTS (M/W)

Job Description

About The Job

Your Impact

This is more than a PR roleits your chance to champion an iconic brand, build media relationships, and contribute to unforgettable moments that define CHANELs heritage.

Your Main Responsibilities

• Support the Corporate PR Manager in developing and executing the local PR Action Plan for Watches and Fine Jewelry.
• Manage and track the PR budget in alignment with the international plan, ensuring maximum impact.
• Leverage major annual launcheslike Watches and Wondersto generate exceptional media visibility for CHANELs High Jewelry collections.

• Assist in crafting engaging stories using press releases, interviews, photos, and video content to bring CHANELs creativity to life.
• Write press communiqus for boutique openings and special events across the region.
• Proactively build and nurture relationships with key media outlets, ensuring outstanding editorial placements and consistent brand messaging.
• Monitor, analyze, and report on media coverage, validating results and identifying new opportunities for exposure.

• Assist in organizing press trips and coordinating logistics for both local and international events and launches.
• Facilitate shooting requests and collaborate with the fashion PR team on special CHANEL shoots for Watches & Fine Jewelry.
• Forecast and manage press materials needed for each collection and launch, ensuring timely and flawless execution.

• Liaise with CHANELs Paris headquarters to coordinate press attendance at global events.
• Capitalize on the brands heritage, craftsmanship, and luxuryensuring these values shine in every story and event.
• Support the PR Manager across all event-related activities for the Watches, Fine Jewelry, and Fashion divisions.

• Bringing CHANELs luxury and creativity to life through storytelling and strategic media engagement.
• Building meaningful media connections and championing the brand across multiple channels.
• Orchestrating high-profile events and launches that leave a lasting impression.
• Collaborating with international teams and being part of a globally renowned luxury house.
• Seeing your work translate into powerful brand visibility and business impact.

• A passion for luxury, storytelling, and brand building.
• Strong organizational and project management skills, with a keen eye for detail.
• Exceptional communication and interpersonal abilities.
• Creativity in developing stories and crafting compelling media narratives.
• Confidence in working across cultures and collaborating with both local and global teams.

• Postgraduate degree in Business Administration, Journalism, Communications, Marketing, or a related field.
• 23 years of PR experience, ideally within the luxury sector and specifically with Watches or Fine Jewelry.
• In-depth understanding of the Middle East media landscape and PR networks.
• Fluent in English; Arabic and/or French is a strong advantage.
• Proficiency in managing budgets and analyzing media reports.
• Based in Dubai Design District

This role offers you the opportunity to be at the heart of CHANELs dedication to excellence, creativity, and luxury. If youre ready to elevate your PR career with one of the worlds most iconic brands, we would love to hear from you!