Digital Marketing Specialist

Job Description

Job Responsibilities:

He/she must develop, implement, track, and optimize our digital marketing actions across all digital channels.

• Develop and execute digital marketing strategies to drive online traffic to the company website and generate leads
• Manage and optimize digital channels such as PPC, SEO, SEM, email, social media, and display advertising campaigns
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Develop and execute AI-enhanced digital marketing strategies across SEO, SEM, social media, email, and content platforms
• Implement marketing automation tools (e.g., HubSpot, Salesforce Marketing Cloud, or AI-driven CRM tools) to streamline workflows and improve campaign efficiency
• Leverage AI tools to enhance content creation and improve campaign agility
• Stay ahead of emerging AI marketing trends and evaluate their potential for business adoption

• UI/UX Strategies
• Researching content and consumer trends to ensure that content is relevant and appealing
• Responding to and troubleshooting all website issues.
• Assist with social media campaigns and other marketing efforts
• Evaluate competitors&apos websites & Follow industry best practices

• Ensuring that SEO and SEM strategies are effectively implemented
• Develop and track ROIs and KPIs, VOC
• Analytics: performance, SEO, Ads, Location, etc.
• Create Power BI reporting dashboards
• Email Marketing Performance (including Team&aposs inputs & works) + Data build (Forms + CRM) on quarterly basis

• Ensure proper Data management via all synchronized platforms (MDM, LM, Portal, Library, CRM, etc.)
• Manage and supervise all Rollout projects from HQ, in collaboration with IT, such as: Web shop, Customer Portal, Data management, Chatbot, etc.

Job Requirements:

• Minimum of 5 years of experience in digital marketing
• EN/AR is a preference, French is a plus
• Proven working experience in digital marketing
• Strong knowledge of Google Analytics, GA4, SEO/SEM tools, and AI-powered marketing platforms (e.g., Adobe Sensei, Salesforce Einstein, or similar)
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement
• Excellent communication, interpersonal, and organizational skills
• Ability to think strategically and creatively, with a results-oriented mindset
• Curious and enthusiastic about the customer experience
• Big picture thinker with an eye for detail
• Ability to collaborate & adapt to the corporate culture
• Great at project management
• Excellent presentation skills, communications skills both written and verbal
• Proficiency in using AI platforms for marketing automation, content generation, A/B testing, and analytics
• Experience with data interpretation and using AI for customer insights and behavioral targeting
• Strong project management and team leadership skills
• Strategic Thinking: Develop and implement digital marketing strategies based on market trends and customer insights

Education:

• Bachelors degree in digital marketing, a masters degree is a plus
• Digital certification is a plus. (MS, Google, Ai, SF, etc).

Personality Attributes:

• Creative Thinking & analytical mindset
• Problem Solving
• Flexibility & adaptability
• Punctual and dependable
• Result oriented and meet the deadlines
• Initiative-taking & Independent