Social Media Manager

apartmentTwine placeDubai calendar_month 

Job description / Role

Job Type
Full Time
Job Location
Dubai, UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Marketing, Advertising & PR
Company Industry

Charity / Non-profit / NGO

Job Description

A social media manager is required to develop a comprehensive and actionable strategy for a charity supporting young clients. This role involves audience research, persona development, and the identification of optimal social media platforms to engage the target demographic.

The selected freelancer will create a detailed content calendar, define content themes and tone, and establish a framework for measuring performance.

Responsibilities also include proposing engagement tactics, designing a basic paid ad strategy, and setting up a reporting system to track effectiveness. The project is remote and must be completed before October 2025, with the potential for further collaboration based on outcomes.

Requirements
  • Proven experience developing social media strategies for nonprofits, youth organizations, or similar sectors
  • Strong skills in audience research and persona development
  • Ability to select appropriate platforms and tailor content strategies to fit each
  • Experience creating content calendars and defining visual and tonal guidelines
  • Understanding of paid promotion strategies for awareness and engagement
  • Familiarity with analytics tools and ability to build basic reporting frameworks
  • Excellent communication and organizational skills for remote collaboration
  • Portfolio or case studies demonstrating similar past projects preferred

About Twine

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