Senior Marketing Manager, Shoptalk Luxe

Job Description

Job Description

Job role: Senior Marketing Manager, Shoptalk Luxe (Dubai/Abu Dhabi)

A bit about us

We're Hyve - organiser of the world's fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world's leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most.

Our portfolio features some of the world's leading events in sectors like ecommerce, healthcare, edtech, and fintech. We're growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix.

Alongside our market-leading events, we're building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms.

Whatever your role, you'll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business.

Think that sounds good Wait until our talent acquisition team tells you about the culture.

A bit about you

First things first: whatever your background, beliefs or ambitions, there's a culture of belonging at Hyve — and everyone is welcome. The question isn't where you've come from, but where you want to go.

You'll thrive here if you're curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact.

Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins.

If that sounds like you, you'll fit right in.

This role reports to: VP Marketing, Shoptalk Luxe

ABOUT SHOPTALK

Shoptalk is the home of innovation and transformation in retail.

Our global shows bring together the world's most influential retailers, brands, tech players, investors and analysts equipping them with the tools, skills and connections to gain and maintain the upper hand, driving growth and embracing a mindset to reimagine tomorrow's digital innovations in store and online.

From our Shoptalk portfolio to Groceryshop, each of our products focuses on a particular subset of the retail ecosystem, (whether a region, vertical or dynamic), but none ever feels like anything other than the main event.

Together, we're creating the future of retail.

ABOUT SHOPTALK LUXE

Shoptalk Luxe is our newest global event, launched in 2026 and taking place at the Emirates Palace Mandarin Oriental in Abu Dhabi. It is the world's most senior gathering of decision-makers from the retailers and consumer brands defining the future of premium retail –heritage luxury houses and next-generation premium brands as well as mass-market players adopting the luxury playbook to premiumise their own customer experience.

Abu Dhabi is our host city, and the GCC is central to the long-term vision for the event. This new Senior Marketing Manager role will play a pivotal part in building the in-region marketing engine for Shoptalk Luxe and shaping how the Shoptalk brand shows up across the Middle East.

As part of your job, you'll:

Support and Deliver the Marketing Strategy for Shoptalk Luxe:

• Partner with the VP of Marketing to deliver the end-to-end global marketing strategy for Shoptalk Luxe.
• Build and deliver a differentiated, regional focused, end-to-end marketing strategy to drive attendance from the GCC region.
• Build and execute against a multi-year plan for how Shoptalk Luxe scales across the GCC, expanding audience reach, brand presence and commercial partnerships across the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman.
• Advise on how to adapt Shoptalk's marketing playbook for the Middle East. from messaging and tone to channel mix, cultural moments and local media landscape.

Region-Specific Channels & Tools:

• Identify, onboard and optimise the marketing channels and tools that actually drive results in the region – including WhatsApp for Business for audience communications, nurture journeys and sales enablement, alongside regionally dominant platforms and messaging apps.
• Develop and own the Shoptalk Luxe social media strategy and tailor for all key markets (GCC, US, Europe, APAC) – adapting content, cadence and platform mix (including LinkedIn, Instagram, TikTok and X) to engage audiences, and briefing on where creator and influencer partnerships can accelerate reach.
• Partner with Marketing Operations to ensure our global martech stack (HubSpot, paid media platforms, analytics) is configured and optimised for GCC audiences, including language, timezone, consent and data considerations.

Local Partnerships & Stakeholders:

• Build and manage relationships with regional media partners, creators, trade associations and government stakeholders (including our Host City Partner, ADIO) to amplify Shoptalk Luxe's presence across the region.

Global Partnerships & Stakeholders:

• Build and manage relationships with non GCC global media partners, creators, trade associations and government stakeholders to amplify Shoptalk Luxe's presence in all key international regions.

Campaign Calendar Management:

• Work alongside the VP of Marketing to develop and execute comprehensive campaign calendars across all marketing channels in alignment with the overall global and regional strategy and objectives set by VPs.

Performance Reporting:

• Monitor and report on the performance of marketing campaigns across all channels to VPs, providing insights and recommendations for optimization.
• Monitor and report on weekly trading including paid tickets and lead generation for the Sales Team and Retailer & Brand Team.

Iterative Campaign Planning:

• Continuously iterate on global and regional campaign plans and data segmentations based on engagement analysis and feedback from VPs, ensuring effectiveness and relevance.

Content Creation and Briefing:

• Develop compelling email and video campaign concepts in alignment with global and regional campaign objectives and brand guidelines. Ensure clear briefs for all campaigns and meet campaign deadlines.

Asset Review and Approval:

• Review all designed assets, including emails, brochures, and videos, until they are ready for final sign-off by leadership

Website Management:

• Collaborate with the Marketing Operations Team to monitor and report on website analytics to the Marketing VP, delivering new tactics and iterations to ensure it aligns with campaign objectives and event pivots.

Collaboration with Internal Teams:

• Collaborate closely with Team R&B and Sales teams to ensure marketing initiatives are effectively supporting business goals.

Partnership Development:

• Collaborate with our Global Partnership and PR Manager to report insights on the Partnerships channel and tactical changes to the Marketing VP.

Vendor Management:

• Oversee the management of third-party marketing vendors to ensure deliverables are met on time and within budget.

Here's what we're looking for from you:

• Minimum of 5 years experience in a Senior Marketing role, ideally within a B2B events marketing
• Deep first-hand experience of the GCC marketing landscape
• Demonstrable track record of building and scaling global marketing strategies with a particular expertise in the GCC, with a clear point of view on what works (and what doesn't) in the region
• Hands-on experience with region-specific channels and tools, in particular WhatsApp for Business, alongside the major social platforms used across the GCC
• Strong network of in-region partners, agencies and media contacts would be a significant advantage
• Excellent copy writer able to adapt to different tone of voices with impeccable attention to detail
• Experienced in stakeholder management with the ability to work alongside multiple departments and report into senior management
• Proven ability to own execution of multiple marketing channels, across multiple shows
• Creative and positive mindset with problem solving approach
• Knowledgeable in marketing tools such as HubSpot, Apollo, Google Analytics, HotJar
• No ego – this is an early-stage launch event and the right candidate will be comfortable operating in the grey and ready to jump into all marketing tasks that super charge the growth of the Shoptalk Luxe brand

Ready to make some great experiences Your Hyve adventure begins with one click-Apply now!