Director of Referral Program
INOI Dubai
Job Description
About The Job Director Of Referral Program
Director of Referral Program
Role Objective
To develop and implement a scalable, effective, and motivating referral program for customers, sales agents, and retail partners within the INOI Device & Finance ecosystem.
Key Responsibilities- Design the referral program architecture from scratch, including B2C (users), B2B2C (retail partners), invite mechanics, bonuses, program rules, and anti-fraud systems
- Plan and execute a pilot in one region, followed by global rollout across Africa, Asia, and the MENA region
- Collaborate with Product and IT teams to integrate the referral program into the e-wallet, INOI App, and CRM systems
- Develop and manage the B2B2C component of the programrewards for store staff, retail locations, and agent networks
- Build KPI systems, reporting dashboards, conversion funnels, and performance analysis processes
- Work closely with Marketing, Product, Finance, Legal, and local Sales teams to ensure successful execution and alignment
- 5+ years of experience launching and scaling referral, loyalty, or partnership programs, preferably in fintech, telecom, or retail tech
- Strong understanding of digital financial products such as e-wallets, BNPL, and microloans
- Proven experience building programs from scratch, including legal/compliance, marketing, and product alignment
- Experience operating across multiple geographic markets is a plus
- Ability to think like both a product manager and a growth marketer
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