Marketing Specialist
Abu Dhabi
Job Code: 248/002/935
As a Marketing Specialist at our client's dynamic ADGM-regulated brokerage firm, you will lead the execution of digital marketing initiatives with a strong focus on SEO, social media strategy, and brand positioning within a regulated financial environment.
Industry: Financial Brokerage
Job Brief:As a Marketing Specialist at our client's dynamic ADGM-regulated brokerage firm, you will lead the execution of digital marketing initiatives with a strong focus on SEO, social media strategy, and brand positioning within a regulated financial environment.
You’ll collaborate closely with compliance, sales, and senior leadership to drive lead generation, enhance audience engagement, and support overall business growth.
Job Responsibilities:
SEO & Website Management:- Develop and implement on-page and off-page SEO strategies.
- Conduct keyword research, site audits, and backlink strategies to improve search rankings.
- Monitor SEO performance via Google Analytics, SEMrush, Search Console, etc.
- Optimize landing pages and website content for traffic and lead generation.
- Collaborate with developers to improve website structure and page speed.
- Manage and grow presence on LinkedIn, Instagram, X (Twitter), and other relevant platforms.
- Plan and execute social media campaigns aligned with business goals and market trends.
- Create and schedule engaging, compliant content (text, visuals, video).
- Track performance metrics and adapt strategy based on insights.
- Maintain consistency in tone, branding, and regulatory adherence.
- Create compelling content for blogs, newsletters, ads, and digital brochures.
- Write clear, engaging copy while ensuring compliance with ADGM guidelines.
- Coordinate with graphic designers and agencies for visual content.
- Ensure all messaging reflects a professional and credible brand image.
- Track KPIs and report regularly on campaign performance and ROI.
- Use tools like Google Analytics, Meta Business Suite, and SEMrush.
- Suggest data-driven improvements to boost traffic, engagement, and conversions.
- Work closely with compliance to ensure all materials meet ADGM regulations.
- Collaborate with the sales team to align marketing with business objectives.
- Support event marketing and client engagement initiatives as needed.
Michael PageAbu Dhabi
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