Director of PR & Events

Job Description

As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!

The ideal candidate is a strategic storyteller and communications innovator who thrives on building brand affinity through disruptive, earned media campaigns and cutting-edge PR tactics.

Requirements

Essential Duties and Responsibilities:

• Develop and execute an integrated global PR strategy aligned with brand, marketing, and business objectives
• Serve as a key thought partner to the Founder and senior leadership on strategic storytelling, brand voice, and media positioning
• Ensure PR efforts reflect innovation, cultural agility, and a future-focused approach to brand communications
• Continuously evolve the brand's storytelling architecture to adapt to emerging cultural shifts, media trends, and consumer behaviors

• Own and evolve the Huda Beauty global PR function to lead the industry in storytelling, innovation, and earned influence
• Build and maintain strong relationships with top-tier editors, global media outlets, creators, influencers, and thought leaders
• Lead PR efforts across product launches, brand milestones, founder initiatives, and social impact campaigns
• Architect storytelling campaigns that engage diverse communities and highlight our brand's leadership in innovation, ethics, and inclusivity
• Represent the brand in high-level communications and manage founder interviews and press opportunities
• Collaborate with internal comms and leadership to ensure alignment in internal narratives and employee advocacy

• Champion modern PR formats including experiential PR, brand journalism, real-time reactive storytelling, and content co-creation with creators
• Stay ahead of evolving media trends, social-first storytelling and emerging digital ecosystems
• Integrate non-traditional media and cross-platform storytelling strategies to maintain cultural relevance
• Partner with digital and content teams to build a powerful owned media presence that complements earned and paid channels
• Explore emerging tech for predictive media targeting, campaign optimization, and content generation

• Oversee strategic planning and execution of key global brand events, including high-impact launches, influencer activations, and thought leadership moments
• Partner with marketing, creative, and regional teams to ensure event experiences align with brand narratives and global PR strategy
• Localize events across key regions while maintaining elevated, consistent brand expression

• Develop and maintain robust crisis communication protocols
• Provide strategic counsel to leadership on sensitive or time-critical brand matters

• Define KPIs and reporting frameworks to evaluate PR impact and event ROI
• Lead budgeting for all PR and event initiatives, ensuring spend is strategic and optimized
• Leverage media analytics and social listening tools to inform strategy, optimize storytelling, and proactively manage reputation

Requirements:

• Bachelor's or Master's degree in Communications, PR, Marketing, or related field
• 8+ years of experience in public relations and event management, preferably in the beauty, fashion, or lifestyle industry
• Proven success leading large-scale global campaigns and immersive brand experiences
• Deep knowledge of both classic and digital media landscapes
• Established network of media and influencer contacts
• Strong crisis communication, leadership, and stakeholder management skills
• Excellent project management and cross-functional collaboration abilities
• Multilingual and global experience is a plus

Benefits

Our Benefits & Perks:

• Monthly Self Love Days - at company discretion
• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Quarterly product gifting

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status.If you needreasonable accommodations at any point in the application or interview process, please let us know