[ref. g90217324] Senior Analyst-Digital Marketing

Job Description

We are seeking a Senior Analyst-Digital Marketing to join the team of our client who is one of the largest governmental organisations in Dubai.

This role is responsible for generating actionable insights by analysing digital user behaviour, performance metrics, and customer journeys across multiple platforms.

This is a long term contract with a minimum duration of 24 months.

Key Responsibilities:

• Analyse user behaviour across web, mobile, and app platforms to generate insights and recommendations.
• Develop and implement tracking strategies to ensure accurate and consistent data capture across platforms.
• Build and maintain automated dashboards and reports using tools such as Tableau or Power BI, providing clear commentary and context for stakeholders.
• Track and measure the effectiveness of digital campaigns, initiatives, and user journeys against defined KPIs.
• Lead A/B and multivariate testing to optimise conversion rates and user experiences.
• Provide insights and strategic input to digital, marketing, and customer experience teams.
• Ensure compliance with data privacy standards and best practices in digital measurement.
• Act as the go-to analytics partner, presenting findings and recommendations in a clear and actionable manner.

Qualifications & Experience:

• Bachelors degree in a relevant field.
• 4-5 years of experience in digital analytics, data analysis, and insights generation.
• Strong technical skills in digital analytics platforms (Google Analytics, Adobe Analytics), tag management systems, and BI tools (SQL, Excel, Power BI, Tableau, Snowflake).
• Experience with A/B testing, CRO analysis, UX and behavioural analysis.
• Familiarity with integrating analytics tools with CRM, CDP, DXP, or marketing automation systems.
• Professional certifications in analytics (Google Analytics, Adobe Analytics, or equivalent) are preferred.

Availability:

We are looking for a candidate who will be able to work in United Arab Emirates.

Please apply with your resume and remember to provide us with your contact details.

We will review your job application within 7 working days.

Should your profile fit the requirements of the role a consultant from Edari will be in touch with you to get a deeper understanding of your profile, to discuss the role in more detail and potential next steps.