Performance Marketing Specialist

Job Description

This role requires a strong understanding of digital marketing principles, data analysis, and a passion for achieving measurable results.

• Plan and execute performance marketing campaigns across a variety of channels, including paid search, social media advertising, display advertising, and affiliate marketing.
• Manage and optimise campaigns to achieve key performance indicators (KPIs) such as cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates.
• Conduct thorough keyword research and audience targeting to ensure campaigns reach the desired audience.
• Develop and test ad creatives to maximise engagement and click-through rates.
• Analyse campaign data and provide regular performance reports to identify areas for improvement and growth.
• Stay up-to-date with the latest industry trends and best practices in performance marketing.
• Collaborate with other marketing team members to ensure a cohesive and integrated marketing strategy.
• Manage budgets effectively and efficiently to maximise ROI.

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in performance marketing, with a track record of successfully managing and optimising campaigns.
• Strong understanding of digital marketing platforms such as Google Ads, Facebook Ads, and other relevant tools.
• Excellent analytical skills and the ability to interpret data to make informed decisions.
• Proficiency in using analytics tools such as Google Analytics.
• Strong communication and presentation skills.
• Ability to work independently and as part of a team.
• A proactive and results-oriented approach to work.