Social Media Specialist

Job Description

Role Overview

We are looking for a creative and trend-driven Social Media Specialist to manage and grow our presence across TikTok, Instagram, Facebook, and YouTube.

This role requires a strong understanding of retail content, viral trends, and end-to-end execution, including coordinating content shoots, managing campaigns, and ensuring consistent brand presence across all platforms.

• Manage and grow brand presence across TikTok, Instagram, Facebook, and YouTube
• Plan and maintain a structured content calendar
• Identify and align products with current trends and viral formats
• Create and publish engaging posts, reels, videos, and stories
• Coordinate with on-ground teams/stores for content shoots and event coverage
• Work closely with design and marketing teams for content execution
• Monitor performance metrics and optimize content based on insights
• Stay updated with latest social media trends and platform updates
• Manage and coordinate influencer collaborations and gifting campaigns

• 3–4 years of experience in Social Media Management
• Proven experience working with retail brands (floral industry preferred)
• Strong understanding of TikTok and Instagram strategies
• Experience in content planning and remote coordination of shoots
• Ability to manage social media operations independently
• Good understanding of UAE market and audience behavior
• Strong communication and coordination skills

• Growth in followers and engagement across platforms
• Engagement rate (likes, comments, shares, saves, views)
• Content calendar adherence and consistency
• Increase in reach and impressions
• Video performance (views and watch time)
• Influencer campaign performance
• Traffic driven to website/store via social channels
• Quality and turnaround time of content coordination
• Community management responsiveness

• Hybrid Role
• Working Days: Monday to Saturday
• Must be available for real-time coordination during campaigns and events
• Ability to manage remote collaboration with on-ground teams