Vice President of Marketing - Sharjah

Job description / Role

Employment: Full Time

The Vice President of Marketing will lead and oversee the marketing, communications and events initiatives across the whole marketing group of divisions. The role covers creative, media, sponsorships & events, and agencies, partnerships & P&L management.

Client Details

Our client is a leading fuel and convenience provider in the UAE, operating hundreds of distributions points across the region. They are currently looking for a strong Marketing leader to build strong teams in all 360 aspects of marketing and lead their initiatives across the region.

Description

1 Creative Marketing:

• Design & Lead the creative team in developing innovative and impactful marketing materials.
• Oversee the creation of visual content, ensuring alignment with brand guidelines and marketing objectives.
• Foster a collaborative environment that encourages creativity and high-quality output & Implement AI tools to streamline creative processes and enhance content production.
• Drive cost efficiency by reducing reliance on external agencies and enhancing the internal capabilities.
• Manage the content management system of the company, ensuring high-quality and consistent content delivery.

1 Media Department:

• Lead the media department responsible of all Paid media across channels, and enable them to develop and execute comprehensive paid media strategies across various channels (digital, print, broadcast).
• Lead the development and execution of the overall paid media strategy, ensuring alignment with business goals.
• Manage relationships with media agencies, suppliers, digital publishers, and innovation partners to secure the best deals and partnerships.
• Implement new tools and technologies to enhance media buying, planning, and performance.
• Establish policies, processes, and best practices to ensure the efficient and effective operation of the paid media domain.
• Utilize AI-driven analytics to track media performance and adjust strategies accordingly.
• Collaborate with internal stakeholders to ensure media campaigns align with overall marketing goals.

1 Sponsorships & Consumer Events:

• Ownership of the sponsorship & Activations roadmap strategy to assess, spot and leverage assets to drive value.
• Lead and manage the planning and execution of all events and sponsorship activations.
• Develop and implement event activation strategies, determining which events to sponsor and how to drive ROI.
• Manage relationships with sponsors, partners, and vendors to ensure successful event execution.

1 Agencies, Partnerships & Budget Governance:

• Oversee relationships with external agencies and partners, ensuring alignment with marketing objectives.
• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Implement AI-driven budget management tools to track spending and optimize financial performance.
• Evaluate and vet new partnerships to onboard best-in-class tools and suppliers.
• Ensure a seamless onboarding experience and integration into the company.

Job Offer

This is a chance to join a leading player in the UAE and drive their marketing initiatives across the region.

Requirements:

• 18+ years of experience in marketing, with a focus on events activations and operations.
• Regional Middle East experience is key
• Agency and in-house background is a plus
• Strong ability to build, lead and develop high-performing teams.
• Strong understanding of AI tools and technology in marketing.
• Experience owning large marketing budgets

About the Company

Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.

The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:

Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal

The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.

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