Senior Digital Marketing Manager
Job description / Role
Employment: Full Time
About us
As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world's best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the beauty, home, fashion and hospitality sectors.Our brands include Bloomingdales, Harvey Nichols, Armani and newly added Gym Shark and The White Company, to name just a few!
About the role
The Senior Digital Marketing Manager for Fashion, Home & LUX is responsible for leading the performance marketing agenda across both offline and online stores. This role serves as the strategic owner of full-funnel media planning across SEM, paid social, programmatic, retargeting, and referrals, with a clear focus on commercial and customer outcomes.
The role is responsible for shaping strategy, guiding external partners and collaborating with internal stakeholders to align plans against the wider business priorities to ensure a seamless execution by the team and support functions.
This role will apply a strong understanding of consumer behaviour, data-driven decision making and media platform capability to ensure they are the strategic voice across the organization. This role will influence SLT stakeholders and ensure digital investment decisions are well-informed, measured, and impactful.
What you'll be doing
Strategic roles and responsibilities- Leads the digital marketing strategy for Fashion, Home & LUX ensuring alignment with commercial and customer goals.
- Influence cross-functional leaders to champion performance marketing over traditional non-measurable media.
- Drive strategic digital investment decisions through clear ROI models, revenue attribution, and consumer insight.
- Own the planning and optimization of paid media campaigns including SEM, paid social, display, retargeting, referrals, and programmatic.
- Guide and oversee the performance of external agencies to ensure alignment with strategy, budgets, and performance goals.
- Collaborate with affiliate and SEO leads to ensure digital performance campaigns amplify wider channel performance.
- Leverage advanced audience segmentation and personalization tactics in partnership with CRM for full-funnel optimization.
- Serve as the senior performance marketing voice in department-wide initiatives, campaign planning, and calendar alignment.
- Partner with brand marketing, content, and merchandising teams to ensure assets and narratives meet platform needs.
- Work closely with product, UX, and dev teams to improve customer journey and increase on-site intent and conversion.
- Lead a team of digital marketing professionals, providing mentorship, guidance, and support to help them grow their skills and advance their careers.
- Ensure the team is up to date with the latest trends across digital marketing to provide opportunities for continuous learning and development.
- As the most senior leader within the team, you are to set the standard and have a coach mentality across all team members to strive towards.
- Foster a test and learn mentality.
- Working with your direct line reports, you will set regular development reviews and performance appraisals in line with the department head's process.
- Target and KPI setting based on business requirements.
- A degree in marketing or business administration is preferred but not required.
- Google, Meta and other ad platform certification is a plus but not a requirement.
- 7+ years of digital marketing experience, in fashion, beauty, or multi-brand e-commerce retail.
- Proven ability to scale paid media campaigns with multi-million-dollar budgets across GCC markets.
- Hands-on experience working with media agencies and internal cross-functional teams.
- Strong exposure to retail or omni-channel environments.
- Big-picture thinker with a test-and-learn mindset and a deep understanding of conversion funnels.
- Expert in digital platforms: Google Ads, Meta, Programmatic DSPs, Affiliate platforms, Google Analytics, etc.
- Budget management across live channels.
- Proficient in data analysis, campaign reporting, and tools such as GA4, Looker Studio, Tableau or similar.
- Strong interpersonal and stakeholder management skills with strong presentation and presenting skills – ability to influence without authority.
- A self-starter with high ownership and the ability to operate under pressure.
About the Company
Established in 1979, Al Tayer Group is a privately-held, diversified company with operations in 12 countries in the Middle East and beyond. With over 7,800 employees from 95 different nationalities, the Group has its headquarters in Dubai, UAE.
Al Tayer Group operates leading, quality-focused businesses in automobile sales and service, luxury and lifestyle retail, perfumes and cosmetics distribution, engineering as well as interiors contracting. The Groups portfolio includes several of the worlds leading brands such as Armani, Bvlgari, Banana Republic, Ford, Ferrari, Gucci, Gap, Harvey Nichols and Maserati.The Group operates over 180 stores across multiple markets in the Middle East. In addition, Al Tayer Group has investments in commercial real estate, contracting, supply chain management, precision tools manufacturing and travel agency services.
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