Marketing Campaigns Lead - Real Estate Experience (Arabic Speaker)

Job Description

Job Overview:

As a Marketing Campaigns Manager, you will work closely with the leadership team, sales, and creative departments to ensure the company's marketing strategy aligns with business goals, enhances brand awareness, and generates leads that convert into valuable business opportunities.

Key Responsibilities:

• Develop, implement, and manage multi-channel marketing campaigns that align with the company's objectives and drive lead generation for residential, commercial, and investment properties.
• Create detailed marketing plans, including budgeting, timelines, and performance metrics.
• Collaborate with senior leadership to understand key business initiatives and translate those into actionable marketing campaigns.
• Oversee all aspects of campaign execution, including content creation, digital advertising, email marketing, events, and print collateral.
• Work closely with cross-functional teams such as content, design, and sales to ensure campaigns are executed flawlessly.
• Utilize data and analytics to optimize ongoing campaigns and ensure they meet or exceed expected results.
• Conduct market research to identify target audiences, understand their behaviours, and evaluate competitor strategies.
• Develop customer personas and tailor marketing campaigns to meet the unique needs of each segment.
• Manage digital marketing initiatives including SEM, social media, email marketing, and online content to generate qualified leads.
• Use analytics tools (Google Analytics, CRM systems, etc.) to track campaign performance, monitor KPIs, and provide detailed reports to leadership.
• Optimize landing pages, websites, and lead generation funnels for improved conversion rates.
• Ensure marketing campaigns align with and strengthen the company's brand positioning in the real estate market.
• Monitor brand messaging and ensure consistency across all campaign materials and channels.
• Communicate campaign progress, performance, and outcomes to senior management and key stakeholders.
• Manage and optimize marketing budgets to ensure cost-effective spending.
• Track ROI of marketing initiatives and adjust strategies to maximize results within budget constraints.

Qualifications:

• Bachelor's degree in marketing, Business, Communications, or a related field. MBA or advanced degree a plus.
• 5+ years of experience in marketing, with at least 3 years in campaign management or a strategic marketing role, preferably within the real estate sector.
• Proven track record of successful campaign management, from strategy development through to execution and analysis.
• Strong understanding of digital marketing channels, including SEO, SEM, email marketing, and social media.
• Excellent communication, project management, and organizational skills.
• Creative thinker with the ability to innovate and problem-solve in a fast-paced environment.
• Knowledge of the real estate industry and current trends is a significant advantage.