Digital Marketing Coordinator (Real Estate Property)

Job Description

Job Description:

Role Overview:

We are looking for a Marketing Coordinator to support one of our clients in the Holiday Homes segment. This individual will play a key role in executing and managing marketing activities across multiple channels.

The role involves coordinating content, managing social media, supporting influencer collaborations, and handling basic design-related tasks. You will work closely with an in-house content creator and external designers (if retained) to ensure smooth marketing operations.

Key Responsibilities:

Social Media Management:

• Oversee content creation and scheduling across platforms (Instagram, Facebook, LinkedIn, etc.).
• Collaborate with the content creator to produce engaging posts and campaigns.
• Interact with followers, respond to inquiries, and grow social engagement.

Content Coordination & Design:

• Manage coordination with external designers or perform basic design tasks as needed.
• Maintain brand consistency across all visual and written content.

Influencer & PR Coordination:

• Manage influencer relationships, including staycations, content shoots, and brand collaborations.
• Organize logistics and timelines for influencer-driven campaigns.

Digital Marketing & Analytics:

• Support paid marketing activities (Google Ads, Meta Ads, etc.).
• Utilize analytics tools for performance tracking and reporting.
• Monitor engagement data and suggest improvements.

Email & WhatsApp Marketing:

• Plan and execute email and WhatsApp campaigns.
• Work with automation tools to enhance customer communication and retargeting.

On-Site Coordination:

• Visit holiday homes/properties for shoots, collaborations, and other marketing initiatives.

What Were Looking For:

• 3+ years of marketing experience, preferably in the travel, hospitality, or real estate sectors.
• Strong knowledge of social media content management and growth strategies.
• Prior experience coordinating with influencers and handling brand campaigns.
• Capability to manage creative deliverables and handle light design tasks.
• A proactive, hands-on mindset with the ability to take initiative.
• Comfortable working independently in a fast-paced and dynamic environment.
• Familiarity with key marketing tools (or readiness to learn quickly).