CRM and Digital Marketing Specialist

Job Description

Who We Are

Founded in 1978, Al Marwan Group is a diversified organization serving the construction, heavy machinery, Oil & Gas, real estate, developments and Hospitality sectors across the GCC. The Group operates through multiple business units and subsidiaries, delivering integrated solutions supported by strong operational expertise and a well-established regional presence.

Job Summary

The ideal candidate is a strategic executor with a passion for data, analytics, customer experience and digital marketing. You will own the CRM & Performance function so you need to be a self-starter, who is keen to develop their career in using CRM best approaches to simplify and streamline processes.

To succeed in this role you will need to be a proactive problem-solver who enjoys working in a collaborative, high-growth environment.

Key Responsibilities

The key duties and responsibilities of the CRM and Digital Marketing Specialist include, but are not limited to:

• Develop and execute CRM strategies to drive customer acquisition, engagement, retention, and growth by nurturing our leads through the funnel
• Manage and maintain the CRM, ensuring that customer data is always up-to-date and integrations across all relevant business platforms
• Work closely with creative, marketing, product, and web teams to ensure campaign alignment and tracking is optimized
• Develop and implement workflows and automations for various activities across the business
• Oversee Google Ads and Meta Ads activity, ensuring campaigns are aligned with CRM audience segments and lifecycle data
• Use CRM-derived lists to inform paid targeting and retargeting strategies
• Monitor campaign performance, identify gaps, and provide clear recommendations to leadership
• Create, build, test, execute and analyze the lifecycle stages for reporting and nurturing campaigns
• Understand lead scoring and how we can use intent to enhance our nurture programmes
• Monitor campaign performance and KPIs, deliver actionable insights and recommendations to marketing team
• Stay up to date with the latest tech, automation strategies, digital marketing best practices, ensuring our CRM efforts remain cutting-edge

• A proactive problem-solving approach
• 3+ years of experience managing CRM programs and data-driven strategies
• Experience with CRM or/and marketing automation tools such as Hubspot, Salesforce,
• Experience with integration tools such as Make.com or Zapier (build, manage, and troubleshoot complex automations)
• Working knowledge of Google Ads and Meta Ads campaign structure, audience targeting, conversion tracking, and attribution logic
• Ability to analyse paid performance data and translate it into actionable insights
• Experience in API creation and management, including the ability to write, test, and document APIs.
• Analytical skills and ability to drive meaningful and actionable insights
• Strong communication and collaboration skills
• Bonus is an understanding of basic HTML & CSS and Account Based Marketing
• Experience with Magento, Shopify or Drupal is bonus