Marketing Specialist - 6 Month Contract - Abu Dhabi - ref. b94701015
Job description / Role
Employment: Contract
Objective of the Role:
The Marketing Specialist will lead and execute comprehensive 360° marketing strategies for a multibrand fashion and lifestyle concept store. This role demands a balance of strategic thinking and hands-on execution across digital, in-store, PR, influencer, and traditional channels.The primary goal is to drive brand awareness, customer engagement, store traffic, and sales through integrated, data-driven marketing initiatives.
Key Responsibilities:
Strategy & Planning:- Develop annual and seasonal marketing strategies aligned with commercial goals.
- Build integrated promotional calendars in coordination with merchandising and retail cycles.
- Forecast, manage, and optimize marketing budgets.
- Identify market trends and leverage customer insights to inform campaigns and improve ROI.
- Lead full 360° campaign execution across digital, social, influencer, PR, in-store, and traditional media.
- Ensure consistent messaging and brand positioning across all marketing channels.
- Plan and execute traffic-driving promotions, events, and partnerships.
- Support in-store activations and seasonal marketing to enhance customer experience.
- Align marketing initiatives with retail and merchandising strategies, product launches, and store cycles.
- Support visual merchandising and seasonal storytelling across physical store touchpoints.
- Lead CRM-driven campaigns to boost customer retention and loyalty.
- Track store performance metrics including footfall, conversion, and sales to measure campaign impact.
- Oversee content creation for digital, social, and in-store platforms.
- Manage PR and influencer collaborations, including seeding and partnership activations.
- Establish brand collaborations and local partnerships to amplify reach and engagement.
- Manage agency and vendor relationships to ensure quality and timely execution.
- Monitor and analyze key performance indicators (KPIs), campaign metrics, and retail impact.
- Provide regular reporting and actionable insights to senior leadership.
- Continuously improve campaign effectiveness using data, customer behavior insights, and performance trends.
Requirements:
Required Experience & Education:- Minimum 5 years of marketing experience in retail, fashion, or lifestyle industries.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience developing and executing 360° marketing campaigns across digital, events, PR, and in-store channels.
- Strong experience with PR, influencer marketing, CRM, and marketing analytics.
- Proficiency in campaign planning, content creation, and vendor management.
- Deep understanding of retail cycles, visual merchandising, and consumer behavior.
- Hands-on, proactive, and versatile marketing generalist.
- Analytical thinker with strong organizational and project management skills.
- Commercial mindset with a clear focus on retail KPIs and sales performance.
- Strong collaborator with excellent communication and stakeholder alignment skills.
- Execution-driven professional with strategic insight and attention to detail.
- Fluent in English; Arabic is a plus.
Company Industry: Retail
About the Company
Cloud Spaces, Aldar group's pioneering brand is a business and lifestyle co-working space with a lively and welcoming environment that is ideal for those looking for an inspiring place to work.
It is Middle East's first coworking space located within a shopping mall, Yas Mall in Abu Dhabi ,our flagship location becoming the first shopping mall in this region to harbour such a concept within its premises. Our recent Expansion in Abu Dhabi Global Market financial centre has also given international clients a platform to conduct business and grow in the region.
We offer a variety of contemporary and modern workspaces designed to deliver comfort and spark motivation. A co-working space solutions for anyone who is a creative entrepreneur, freelancer , large business entity or an SME by creating an environment to work, connect and collaborate.It is designed to offer a variety of solutions to suit work needs and unleash creativity, from fully furnished office suites, to spacious and ventilated lounges, sound-proof cubicles, open work desks and fully-equipped meeting rooms. Opportunity to work within a community and meet other professionals, and give a platform for business to grow to greater heights.
The coworking zones make it easy for professionals from different companies to meet and form mutually beneficial business relationships.
Considering the expansion plans, the company is looking out for professionals from various sectors who are committed and are ready to strive with the companies vision.
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