Marketing Specialist

Job Description

Role Overview

You will be responsible for running ads, generating leads, nurturing them, and converting them into paying customers for our courses, retreats, and programs.

Your mission: turn audience interest into revenue while ensuring a seamless customer experience.

Key Responsibilities

• Own the sales engine — plan, execute, and optimize paid campaigns across digital platforms to generate qualified leads and drive conversions for courses, retreats, memberships and programs.
• Build and optimize funnels that convert leads into sales.
• Design and launch high performance email sequences that move prospects through awareness, consideration to purchase.
• Track campaign performance and continuously refine and optimize for higher ROI.

• Manage CRM tagging, segmentation, and automation.
• Schedule newsletters and promotional campaigns.
• Clean and maintain CRM data for accuracy.

• Track KPIs: lead-to-sale conversion, campaign ROI, email performance, customer retention.
• Provide monthly insights and recommendations.

• Collaborate with the designer to plan, brief, and review visual content across social media and paid campaigns.
• Manage content publishing calendars and community engagement on social platforms.
• Ensure brand voice and visual identity remain consistent across all posts and ads.
• Coordinate asset creation for paid campaigns, ensuring alignment between creative, copy, and audience targeting.

• Moderate online community discussions.
• Manage live webinars and coordinate speakers.
• Respond to customer inquiries with warmth and professionalism.
• Monitor customer journey and suggest improvements.

• You've planned and managed paid ad campaigns that generated real leads and sales, not just impressions. You understand funnels, metrics, and how to turn audience interest into measurable revenue.
• 2–4 years in customer success, marketing operations, or sales-driven roles.
• Strong knowledge of CRM tools (GoHighLevel, HubSpot, or similar), audience segmentation, and automated journeys. You think in flows, how each touchpoint connects to the next.
• Comfortable with Zoom/Webinar tools, landing page builders, and analytics platforms.
• Excellent communication skills: warm, persuasive, and aligned with our mission.
• Highly organized, data-driven, and motivated to hit sales targets.
• Spiritually aligned with Dar al-Shifaa's mission and values.