Media Lead MIA

Job Description

This role requires a strategic mindset, excellent collaboration skills, and a deep understanding of media metrics and optimization.

• Lead the development and implementation of a comprehensive media strategy for the MIA region, covering all channels.
• Manage media buying, planning, and optimization efforts, ensuring alignment with global brand guidelines.
• Act as the primary contact for all media activities in the MIA region, maintaining consistency with KFC's global strategy.
• Collaborate closely with franchisees to co-create and align media strategies, campaign execution, and local adaptations.
• Build and maintain strong relationships with internal and external teams, including brand, digital, commercial, and media agency partners.
• Serve as the regional lead for the KFC Global Media Center of Excellence (COE), ensuring media excellence and hygiene across all markets.
• Oversee and approve annual media plans from local markets, ensuring they meet COE standards.
• Identify underperforming markets and challenges, and provide strategies to improve media efficiency and effectiveness.
• Partner with analytics teams to track KPIs, extract insights, and optimize media performance.
• Lead test-and-learn initiatives, particularly in advanced media markets, to drive innovation and improvement.
• Bachelor's Degree in Marketing, Communications, Business, or a related field is required.
• 7-10 years of experience in media planning, strategy, and buying, preferably in an agency or franchised brand environment.
• Proven track record in managing integrated media campaigns across multiple countries.
• Strong experience working within franchised or multi-market structures is essential.
• Excellent understanding of key media metrics, digital performance channels, and optimization techniques.
• Demonstrated ability to manage external agency relationships and influence cross-functional stakeholders.
• Exceptional communication, presentation, and relationship-building skills.
• Experience in the retail, food service, or quick-service restaurant industries is an advantage.
• Analytical mindset and data-driven decision-making abilities.
• Ability to work collaboratively in a fast-paced, global environment.