Brand & Marketing Director - Emirati Applicants

Job Description

Job Purpose

The role requires a visionary and strategic leader with extensive experience in government or semi-government environments, capable of aligning marketing strategies with national objectives, ensuring consistent messaging, and driving innovation across all platforms.

• Develop and lead integrated marketing strategies aligned with the entity's overarching communication objectives and local strategic priorities.
• Oversee the design, planning, and delivery of strategic marketing campaigns to enhance brand awareness, stakeholder engagement, and public perception.
• Drive data-driven decision-making, using insights to optimize campaign effectiveness and media spend.
• Collaborate cross-functionally with content, digital, creative, and PR teams to ensure consistent messaging and alignment across all channels.
• Manage marketing budgets, ensure optimal resource allocation, and track ROI across campaigns and initiatives.
• Provide strategic direction and mentorship to the marketing team, fostering a culture of creativity, accountability, and excellence.
• Build and maintain partnerships with key government entities, agencies, and media partners to amplify campaign reach and impact.
• Ensure all marketing initiatives reflect the local identity, cultural values, and communication standards.

• Bachelor's degree in Marketing, Communications, or related field (Master's degree preferred).
• 15+ years of progressive experience in marketing, communications, or brand management, including at least 7 years in a leadership or director-level capacity.
• Proven track record in strategic campaign management, brand positioning, and large-scale marketing program delivery.
• Must have experience in the UAE market, with a strong understanding of its cultural landscape and communication dynamics.
• Previous experience working with local government entities or major semi-government organizations is highly preferred.
• Strong understanding of local culture, communication protocols, and government processes.
• Excellent leadership, stakeholder management, and strategic planning skills.