Brand and Marketing Senior Manager

Job Description

This position blends strategic marketing leadership with hands-on execution and requires close collaboration with internal stakeholders, regional teams, and external agencies.

• Develop and implement the global branding strategy in alignment with corporate objectives and sustainability values. Drive brand competitiveness across all business categories and key markets.
• Act as brand guardianensuring consistency in tone, voice, and visual identity across all business units and communication channels.
• Regularly audit brand application across materials, platforms, events, and touchpoints; update brand guidelines as needed.
• Support internal brand engagement, including employee brand awareness and ambassador programs.
• Lead and manage internal branding initiatives that align employees with brand values and purpose.

• Lead the creation and rollout of integrated marketing plans (global and regional) to support business objectives, product visibility, and strategic partnerships.
• Build and execute high-impact B2B and B2C marketing strategies and programs tailored to international markets.
• Drive the development and execution of marketing campaigns from concept to completion, including brand activation efforts.
• Evaluate campaign performance and provide data-driven insights and recommendations.

• Design and implement promotional initiatives that support brand growth, lead generation, and market engagement.
• Oversee the production of high-quality marketing collateral and assets such as brochures, videos, presentations, merchandise, and more.
• Ensure marketing assets are aligned with brand guidelines and messaging consistency.

• Partner with internal stakeholders to grow Al Dahras digital presence, experience and footprint across all platforms.
• Develop and execute innovative content promotion strategies across digital and traditional channels to enhance brand awareness, drive customer engagement, and strengthen market positioning

• Manage branding and marketing efforts for corporate events, trade shows, sponsorships, and community initiatives.
• Coordinate public and corporate event marketing to enhance Al Dahras visibility and stakeholder engagement.
• Develop and activate sponsorships and community programs aligned with corporate and brand goals.

• Partner closely with the Director of Communications & Sustainability to align messaging across marketing, branding, communications, and ESG storytelling.
• Collaborate with HR, Commercial, and Product teams to support recruitment branding, product marketing, and B2B, B2C sales enablement.
• Manage relationships with external agencies, creative studios, and freelancers to ensure effective and timely delivery of branding and marketing assets.

• 10+ years of progressive experience in branding and marketing, preferably in a multinational, agriculture, FMCG, or sustainability-focused company or equivalent in agency network.
• Proven track record in brand strategy development, campaign delivery, and digital content creation.
• Demonstrated experience across the full marketing mix, including brand positioning, lead generation, internal branding, and sponsorship activation.
• Strong understanding of B2B and B2C marketing in international and emerging markets.
• Experience managing agency relationships, budgets, and cross-functional projects.
• Proficiency in tools such as Adobe Creative Suite, CMS platforms, and analytics tools (Google Analytics, etc.).

Ready to make an impact Apply now.